Newspapers Digital First News Summary-02/10/12

Here’s this week’s digital first news summary for the week ending 02/10/12. This update on digital, social and mobile includes  a report on how Siri, if opened up to third-party apps, could enhance news consumption. See this and more in this week’s update:

Fourth quarter report shows New York Times Co. sites have 406,000 digital subscribers Nearly one year after introducing a new digital subscription plan, The New York Times Co. websites have about 406,000 paid subscribers.

NAA: Newspaper Sites See Traffic Rise In Q4                                                                              Traffic to newspaper websites rose nearly 6% during the fourth quarter of 2011, according to a new report from the Newspaper Association of America.

A New iPad App that Promises a Future for Long-Form Journalism                            Longform.org, one of the growing breed of aggregators and social sites spreading multi-thousand-word journalism around the web, announced today that it will debut an  iPad app tomorrow.

The Anatomy of Running a Great Daily Deal Promotion                                                       From an outside point of view looking into the daily deal industry, it seems that the equation to run a successful daily deal promotion is simple.

Facebook gets 85% of revenue from ads, including news orgs                                                  In the SEC filing for its initial public offering, Facebook revealed that 85 percent of its revenue in 2011 came from advertising to its 845 million monthly users.

NYT offers $100 off Nook e-readers to 1-year subscribers                                                      In an email to registered users of nytimes.com, the Times is offering a freeNook Simple Touch e-reader (normally $99) or a $99 Nook Color (normally $199) if people commit to a one-year e-reader subscription.

Big Squeeze as Rising Newsprint Costs Hit Papers                                                                     OF ALL the margin-squeezing stresses on the newspaper industry in recent years, comparatively little attention has been paid to the cost of newsprint.

Newspapers Will Remain in Demand                                                                                        Even with the push for new ways of delivering news, publishers of Toronto’s four dailies and three freebies are confident the demand for the newsprint copy won’t disappear, despite dire predictions of its impending death.

Local Newspaper Deliveries Reduced This Week                                                                  Subscribers to the Grand Rapids Press, Muskegon Chronicle and Kalamazoo Gazette will notice big changes this week.

What’s holding back tablet advertising?                                                                                  Tablet ownership continues to grow rapidly, and many publishers remain convinced that tablets hold the keys to their digital futures. But tablet-specific, in-app advertising – the kind that commands premium rates – continues to lag.

Digital first sometimes means mobile first                                                                                       While we in the newspaper industry are discussing “digital first,” there is a very strong trend in Sweden that mobile news services are catching up on the Web.

Mobile Designers Not Pushing Back Against HTML5                                                                Are top developers really pushing back against HTML5 or is Robert Scoble once again a little too deep in his fantasy world?

Denver Post Print Circulation Slips; Website Use Rises                                                           The Denver Post on Friday reported average weekday print circulation of 258,876 for the six months ending Sept. 30, 2011, down 6.8 percent from the same period of 2010.

Treating mobile like the fourth, unique media channel it is                                                                     It seems so obvious to create a mobile product, whether for editorial content or e-commerce.

Study: 8.5% Of Web Usage Comes Via Mobile                                                                              When you read the headlines of how ubiquitous smartphones are becoming, and how in some countries the mobile device is overtaking the PC in terms of internet access, you would think that mobile internet usage would directly follow from these facts.

Facebook May Bring Ads To Mobile Apps                                                                                Users of Facebook‘s apps — for Android, iPad and iPhone — may begin seeing ads as soon as early March, as the company looks to gain an addition revenue source before it goes public.

Top Three Bestselling Smartphones Are Apples                                                                      Android held on to its title as the most-popular smartphone platform in the U.S. in the last quarter, but when it comes to sales of specific devices, Apple is running away from the competition.

Debunking The ‘Original Sin’ Of Online Papers                                                                      Whenever newspaper executives get together to bemoan the fate of their industry, someone inevitably brings up the so-called “original sin” of the online news business — namely, a failure to charge for content when the web was new.

How Siri, if opened up to third-party apps, could enhance news consumption                       Apple’s Siri voice technology is one of the must-have features of the iPhone 4S, and has become one of the phone’s biggest selling points.

Numbers on Social Media that matter                                                                                        The relationships you have are what define your business.

Thanks for reading. If you have any questions or suggestions, please let me know.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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