Newspapers Digital First News Summary-03/23/12

Here’s this week’s digital first news summary for the week ending 03/23/12. This update on digital, social and mobile includes a report on what the new “membership” program for the LA Times looks like and will readers look at it differently than they would a paywall? See this and more in this week’s update:

Valpak Redesigns Phone App, Launches iPad App                                                             Valpak Direct Marketing Systems Inc. recognizes the fast-growing influence of smartphones and tablets on retail and is responding with a redesigned smartphone app for iPhones and Android devices and a new app for iPad tablets

Mobile Devices Eat Into Users’ TV Time                                                                                       A new global study finds that mobile subscribers are spending more of their media time each day with handsets than with television.

Good Metrics Will Ease Shift To Digital                                                                                            The time is quickly approaching when digital is a bigger part of traditional publishers’ businesses than print. How will we know if the crossover is happening sustainably?

LA Times ‘Membership’ Poses Challenge                                                                                 What does a “membership” program for a newspaper look like, and will readers look at it differently than they would a paywall?

Numbers show that newspapers are indeed doing more with less                                             A chart making the rounds this week showed that annual newspaper advertising revenue has fallen from a high of more than $60 billion around 2000 to about $20 billion in 2011. Stunning, yes.

Apple begins preparing for ‘iPad 3′ event with colorful decorations                                   Apple on Friday began redecorating San Francisco’s Yerba Buena Center for the Arts with a massive, colorful banner featuring the company’s logo ahead of next week’s media event.

Daily Deals: Do Consumers Still Care?                                                                                           The Answer to This Question and More Things You Should Know About the Industry

Facebook’s US User Growth Slows but Twitter Sees Double-Digit Gains                               As recently as 2010, growth in US Facebook usage was well into the double digits, at 38.6%, eMarketer estimates. But with 116.8 million US internet users already logging on to the site at least once monthly that year, growth rates were bound to plateau.

USA TODAY Unveils New App for iPhone and iPod Touch                                                   USA TODAY announced today its new app for iPhone and iPod touch is now available in the App Store. The all-new app includes a new user experience including simplified navigation with easier and faster access to your favorite features.

How Newspapers Are Faring Trying to Build Digital Revenue                                                The search for a new revenue model to revive the newspaper industry is making only halting progress, but some individual newspapers are faring much better than the industry overall and may provide signs of a path forward.

As iPad 3 Debut Nears, Some See PC Decline                                                                           The chief executive of Apple, Timothy D. Cook, has a prediction: the day will come when tablet devices like the Apple iPad outsell traditional personal computers.

Papers See First Q1 Sales Rise Since ’06                                                                                  After suffering through six straight years of steadily plunging advertising revenues, some newspaper publishers say they are on track to achieve year-to-year sales gains in the first quarter of 2012.

Facebook Warns Brands that Scale in Social Won’t Come For Free                              Facebook is asking marketers to double down on their investment in advertising and content in return for an assurance that they’ll reach a sizable share of the fan base they’ve been growing for years.

NAA Calls on FCC to End Three-Decade Ban on Newspaper-Broadcast Cross-Ownership The Newspaper Association of America called today for a full repeal of the 37-year-old ban on newspaper-broadcast ownership in comments filed with the Federal Communications Commission.

No ‘Magic Bullet’ For Hyperlocal Revenue                                                                                      Media veteran Steve Outing has kept a close eye on the changing hyperlocal landscape over the past decade.

Problem Is Not Revenue, It’s Culture                                                                                        The Project for Excellence in Journalism at the Pew Research Center has come out with a substantial new report on the efforts of newspapers both large and smallto grow their digital businesses

Families Trading Up Give Older iPads to Kids, Parents                                                            As tablet prices drop and new versions land in stores, families are trading up and passing their castoffs to children and grandparents.

iPad Rivals Don’t Hold More Than 5% Share                                                                          Apple is set to release a new iPad tablet tomorrow, doesn’t have an Android-based competitor with more than 5 percent of the market, Forrester Research Inc. said in a report published today.

More-Interactive Display Formats See Higher Engagement, Dwell Rates                                 While the standard banner may be increasingly seen as an underperforming display format, research indicates other, potentially more intrusive formats will help advertisers see higher engagement in return for their efforts.

Thanks for reading and please leave any comments you might have.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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