Newspapers Digital First News Summary-06/01/12

Here’s this week’s digital first news for the week ending 06/01/12. This update on digital, social and mobile includes a report on how Paywall Resistance Softens When Content Is Right  See this and more in this week’s update:

Newspaper editors are “very cautious — too cautious”                                                 Reporter, author, and former Nieman Fellow Buzz Bissinger stopped by the Nieman Foundation last week and shared his thoughts about how journalism has changed since his early days, and where it’s going, among other topics.

Traditional media companies cling to their brands at their peril                                      What’s in a name? Not enough to guarantee you’ll survive this messy media revolution, author Rory O’Connor says in his new book.

Twitter Tops Facebook In User Trust                                                                                       The best way to compare Twitter and Facebook is to look at the old children’s story “The Tortoise and the Hare.”

Second Street: Social Still Key Deals Driver                                                                               Are Deals still being driven by shares, posts, likes and other social media features in an era of Groupon and Living Social Super Bowl ads? Yes, definitely, according to Second Street Media, which held a Webinar with The Washington Post last week to discuss social media and deals strategies.

74% Of Smartphone Owners Use LBS                                                                                            A new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends.

Windows tablet pricing could pose challenges                                                                      Several reports indicate the first Windows 8 tablets won’t be price competitive with the iPad, though it’s not known how much more they might cost.

Mobile code links print pages to Pinterest                                                                                    In a partnership with mobile watermarking provider Digimarc, House Beautiful has added a “Pinterest-enabled” page to its latest print edition that lets readers scan the page with a mobile phone app and connect to a wall of HB images that can be pinned directly to the readers’ own portfolio of images on Pinterest.

Mobile Devices Keep Execs Connected on Vacation, Weekends                                     Tablets, smartphones used by more execs after hours than local or national newspapers

Paywall Resistance Softens When Content Is Right                                                               Most consumers expect free access to all forms of digital content, but April 2012 findings from DigiCareers suggest they are not as adverse to paywalls as once thought.

Kindle Fire Welcome Screen Ads Said to be $600K a Pop                                                       For those who have $600,000 lying around, there’s reportedly a new way to spend it. Amazon is said to be courting advertising agencies to buy ad placements on the Kindle Fire’s welcome screen

The Financial Times Predicts More Digital Subscribers Than It Sells Print Copies by End of Year By the end of the year, the Financial Times could have more digital subscribers than it sells print copies, FT.com‘s managing director Rob Grimshaw predicted this week during an on-stage interview with NewsCred‘s CEO Shafqat Islam as part of the Internet Week New York.

Publishers Warm to DoubleRecall’s Paywall Buster                                                                   It’s been a decade now that online publishers have wrestled with the same wretched dilemma: give content away for free and lose money or put up a paywall and lose audience. Now, finally, the logjam is beginning to break.

They’ll Do It Live: Inside Boston Sports Live, The Boston Globe’s New Noon Sports Show The new live sports show is meant to capitalize on Boston sports fanaticism and peak traffic time on Boston.com. But to succeed, they’ll need to encourage a new habit in their audience.

Women Click on More Facebook Ads                                                                                            In Q4 2011, US women on Facebook were 12% more likely than men to click on ads

Tablets Take Flight                                                                                                                         Air travelers gravitate to tablets for convenient connectivity

Times-Pic To Focus On Digital, Reduce Print                                                                               A new company – the NOLA Media Group, which will include The Times-Picayune and its affiliated web site NOLA.com – was announced today by Ricky Mathews, who will become its president. The change is intended to reshape how the New Orleans area’s dominant news organization delivers its award-winning local news, sports and entertainment coverage in an increasingly digital age.

Tampa Bay Times restores salaries, ending temporary 5% pay cut                                        In a memo to staff, CEO Paul Tash announced today that Tampa Bay Times employees will have their pay restored starting July 2, after a temporary five percent pay cut lasted twice as long as planned.

Warren Buffett to his new employees: ‘It’s your job to make your paper indispensable’ Warren Buffett, whose Berkshire Hathaway purchased most of Media General’s newspapers last week, writes in a letter to those papers’ publishers and editors, “I believe newspapers that intensively cover their communities will have a good future.”

NY Times updates iPhone/iPad apps for customized reading                                                The Times is also pushing more material to devices overnight, aiming to improve the user experience on launch and save readers some bandwidth on their data plans.

Print ads drive mobile search                                                                                            According to the latest research of how offline advertising inspires mobile search, Google and Ipsos find that 48% of smartphone readers are performing mobile queries off of ads they see in magazines. In this regard, print holds up well with other media.

Thanks for reading!

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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