Newspapers Digital First News Summary-07/13/12

Here’s this week’s digital first news for the week ending 07/13/12. This update on digital, social and mobile includes a story on how the Arkansas Democrat-Gazette Unveils State’s First Augmented Reality Newspaper. See this and more in this week’s update.

Display Ad Spending Down 4% In Q1                                                                                   Display ad spending fell 4.1% during the first quarter, primarily due to the reduction of the number of display ads appearing on the average Web page, according to new data from Kantar Media.

For Times-Pic, Staff Cuts Make Some Sense                                                                            The events of the last two weeks show that Times-Picayune readers and employees are fighting-mad at absentee owner Advance Publications for deciding to eliminate their print newspaper four days a week.

In Australia, cutbacks and an ownership shift point toward fewer points of view         Fairfax Media, owner of the Sydney Morning Herald and The Age, is facing major staff reductions and a mining magnate who wants editorial control.

Arkansas Democrat-Gazette Unveils State’s First Augmented Reality Newspaper Arkansas’ largest newspaper, the Arkansas Democrat-Gazette, announced the launch of the state’s first augmented reality newspaper with the release of its free app, PLUS, powered by Aurasma.

Paywalls debated … old school style                                                                                     Quality news and information is valuable, and a fair price should be charged for its access — regardless of platform. In fact, a case could be made that dynamic, multi-media, digital news is more valuable than print.

iPhone 5 will put Samsung’s Galaxy S III to shame, says Foxconn CEO                            Chief Executive Officer Terry Gou of Hon Hai Precision Industry Co., otherwise known as Apple device manufacturer Foxconn, told customers on Monday to disregard Samsung’s recently-released Galaxy S III smartphone and wait for the upcoming iPhone 5 instead.

Another A1 Times-Picayune press release                                                                                Not content with dominating the Times-Picayune’s front page on Thursday with a press release from its editor, the paper ran an awfully similar piece by the new publisher on page one Sunday headlined “The Times-Picayune and NOLA.com are here to stay.”

Study: Mobile Users Not Abandoning Print                                                                            Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more educated and higher-income than people who don’t own those devices.

Philly publisher Bob Hall: ‘We will probably experience another substantial loss this year’ In a memo to staff of the Philadelphia Inquirer, Daily News and Philly.com,returning Philadelphia Media Network publisher Bob Hall says a report of $4 million profit didn’t take into account “items such as interest, taxes, depreciation, etc.”

The chart that shows why iPad apps are so appealing to news orgs                                  Roger Fidler’s survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.

Square boosts mobile payments play with offers, digital punch card                               Square has added new loyalty features to its applications for consumers and merchants, including an in-app punch card, with the goal of helping businesses attract new customers and drive repeat visits.

Majority of Users Pay for Tablet Content                                                                                      A new study from The Online Publishers Association (OPA) reiterates what many recent reports have shown—tablet adoption is increasingly widespread, usage is on the rise, and consuming content is a favored activity on the device.

Metered pricing: Monetizing usage, not users                                                             Maximizing revenue from digital subscriptions is dependent on monetizing usage rather than the users themselves. Comparing print subscriptions to digital subscriptions highlights why usage behavior is the basis of revenue, and applying the principles of yield management shows why metered pricing models produce the most revenue.

“Why Mobile Will Dominate the Future of Media and Advertising”                                   We’re about to enter a world where there are more tablets and smart phones than PCs. If you’re in the mobile advertising business, your rocket ship takes off in five, four, three …

Savers alert: Giant coupon company to be created by Valpak disputer, online website Coupon-clippers, take note.

Mobile addiction: Why we cannot put down our devices and 7 ways brands can tap into the fix” It is hard to make it through a single day in recent months without running across a news outlet covering the massive revolution that smartphones are causing in our world today.

U-T San Diego Launches Digital Subscriptions                                                                           U-T San Diego will begin charging nonsubscribers for full access to its online news content.

Apple strategy to conquer Google and Amazon                                                                     When the Apple Worldwide Developer Conference (WWDC) started, we were all waiting for the next iPhone. New hardware, new features. Just to beat the copy-world champions, Samsung!

Whaddya know—advertising works!                                                                                              If anyone ever doubted that advertising works, the latest example of its persuasive power, documented in The New York Times Thursday, should prompt them to reconsider. A piece by Abby Goodnough strongly suggests that money spent by opponents of the health reform law has helped color public opinion in negative shades.

The Newsonomics of the shiny, new wrapper                                                                Publishers are getting more aggressive about repackaging their work into ebooks, iPad magazines, and other new forms, in the hopes of creating something readers will pay for.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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