Newspapers Digital First News Summary-10/05/12

Here’s this week’s digital first news for the week ending 10/05/12. This update on digital, social and mobile includes a discussion on how the Average reader sees 11 articles before hitting a paywall . See this and more in this week’s update.

The Richer You Are, The More You Read Print                                                                  Should marketers of luxury products be doing more print advertising? It couldn’t hurt.

Apple’s iPhone 5 is “fastest smartphone in the land”                                                             After performing a series of web and raw computing benchmarks, Apple’s iPhone 5 was declared the world’s fastest smartphone.

The Newhouses strike back                                                                                                         The Times-Picayune goes to war with the encroaching Baton Rouge Advocate

New USA Today website ‘very, very influenced by iPad design                                         When “the nation’s newspaper” decided to redesign its website alongside its print product for its 30th anniversary, it chose an international team of Web designers based in the U.S. and abroad.

Journal Register likely to reduce print frequency at some papers                                        The new slimmed-down Journal Register company, being pieced together in a bankruptcy proceeding, is likely to eliminate at least some daily print editions at several of its 20 dailies.

The newsonomics of all-access delight                                                                                         We access news on multiple devices. Shouldn’t those devices be smart enough to connect our actions to their presentation?

Will Apple’s iPhone 5 boost mobile advertising with bigger screen?                                Apple’s new iPhone 5 promises to give a boost to the company’s mobile advertising business by potentially putting the smartphone in more consumer hands and giving advertisers a larger screen for which to create.

Amazon bets on price, content to compete against Apple’s iPad                                     Amazon clearly wants to compete with the Apple head-on in tablets, claiming that the new Kindle Fire HD 4G is the best tablet at any price.

Brick-and-Mortar Retailers Snub Amazon’s Kindle                                                        Walmart Stores, the world’s largest retailer, said it will stop selling Amazon’s Kindle tablets and e-readers, leading Amazon shares to drop.

Digital Newsrooms Need Balance                                                                                         Veteran reporters can learn about social media from rookies, editorial can work more closely with IT when big stories break, and most of all, newsroom personnel need to understand the changing economics of the news industry and be willing to dive in and try new things

66% of Consumers Visit Hyperlocal News Sites                                                                     Two-thirds of U.S. consumers visit hyperlocal news sites more than you think within their area, according to a recent Street Fight poll.

Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn                               After severing ties with LinkedIn, Twitter inadvertently helped opponent Facebook snag 1000% more page referrals from the professional social network.

Average reader sees 11 articles before hitting paywall                                                       Nearly 40 percent of Press+’s 300+ clients allow readers fewer than 10 free articles a month, the metered-paywall company says in a press release.

Apple announces iPhone 5 sales top 5 million in first weekend                                                 In its first three days of availability, the iPhone 5 has achieved record breaking sales of 5 million, while more than 100 million devices have been upgraded to iOS 6, Apple announced on Monday.

Reflections of a Newsosaur: How confident are publishers, really?                                         On the bullish side of the ledger, a survey released recently by the University of Missouri found that two out of three publishers are “optimistic” about the future of the newspaper business.

Media CEOs Look to Smartphones, Tablets for Digital Growth                                          CEOs within the media and entertainment industry are leaning on social media, as well as tablets and smartphones, to encourage growth and build customer connections in the future.

Mobile Marketing: Getting Brilliant at the Basics                                                                   With the launch of the iPhone 5, everyone is suddenly abuzz about mobile. OK, everyone was abuzz about mobile before this happened, but with every new launch or technology advancement in the space, it draws more attention to this space.

TV Remains Decision Driver For Purchases 09/25/2012                                                           A study commissioned by the TVB shows that local television is the dominant influencer of decisions throughout the purchase funnel from awareness at the top through purchase at the bottom.

Finding new revenues: the answer might be closer than you think                                       The days are becoming shorter, the nights a bit cooler, and soon summer will be a distant memory. What that means for many of us is dusting off the multi-year strategic plan and preparing the detailed budget for 2013.

Funded By $22M From Publishers, Wanderful Media Reinvents The Newspaper Circular  A startup called Wanderful Media wants to find a place for circulars (those printed flyers full of the latest deals and coupons) in the digital world.

Thanks for reading!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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