Newspaper Digital Summary-May 2018

Here’s are the latest updates from April-May 2018 with the primary focus on bringing posts concerning consumer revenue together in one place. The goal is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry. Posts like this one-The Seattle Times is making it everyone’s job to grow digital subscribers

Publishers hunting for subscribers enter the weeds of segmentation  Publishers that recently began focusing on subscriptions know they need to figure out which visitors are open to paying up. But many small and medium-sized publications have a lot of work to do to find those readers in order to market to them

The New York Times is ramping up conference calls for subscribers that are run a little like radio shows “Conference call” might evoke routine business meetings and crosstalk of participants asking Can you hear me?

How The Times of London uses email newsletters to drive subscriptions  For News UK’s The Times of London and Sunday Times, subscriptions are the end goal. One key part of the Times’ arsenal to convert subscribers and retain them: email newsletters.

How The Economist uses its 12-person data journalism team to drive subscriptions  The Economist knows charts and data visualizations play a number of key roles, like reaching new audiences to drive back to its site and helping to bolster its credence.

How the Financial Times fights subscriber churn  The FT now measures everything from the sign-up of trial-users to the speed of its mobile site against the effect it will have on engagement because of its role in converting new subscribers and minimizing churn.

The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them. Publishers with large subscriber bases are starting to invest in subscriber retention as a central component of their consumer revenue strategy

Publishers dangle access to editorial staffers in a bid for subscriptions  Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient.

The Seattle Times is making it everyone’s job to grow digital subscribers Now, the newsroom can see if their stories are actually turning readers into subscribers.

News publishers see subscription dollars in local politics  Those looking for ways to drum up consumer revenue might look at several news publishers’ efforts to build subscription products around politics.

 

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Newspaper Digital Summary- March 2018

It’s been some time since my last post, but the purpose remains the same…to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry. Today’s post will focus on articles related to the ever-increasing importance of consumer revenue including –holding Our Applause for the Google News Initiative

News publishers have been dubious about personalizing their editorial content in the past. But now that they’re embracing loyalty metrics and trying to grow subscription revenue, they’re giving personalization a new look.

Paywalls and platforms: what’s next for publishers? Social and search platforms have a newfound reason to support digital news subscriptions. But how are paywalled sites performing generally on social media?

Google and Facebook can’t help publishers because they’re built to defeat publishers For argument’s sake, let’s believe that Google believes its newest efforts to boost publishers — by promoting subscriptions, news literacy and other things publishers like — will help publishers.

In the search for consumer revenue, publishers start tracking lifetime value A growing number of publishers are focusing on their audiences’ lifetime value, which in turn is affecting their advertising, product and editorial strategy.

On the hunt for direct connections, publishers turn to registration walls Consumer revenue is top of mind for many publishers, so some of them are starting with registration requirements.

 

 

 

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Newspaper Digital Summary-6/15/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-As audience development grows, publishers question who should own it

Mobile news audience grows despite circulation declines What may be surprising to some, however, is that even as more and more Americans consume news and information on digital devices, digital circulation growth is relatively flat for most U.S. newspapers.

Bloomberg Businessweek gets a two-tiered paywall, a substantial price increase, and a new look Businessweek appears to be taking pages from the playbook of some digital outlets.

With its new Reader Center, The New York Times wants to forge deeper connections with its readers When it comes to hearing from readers, The New York Times wants to go a lot further than just letting people chime in at the bottom of some articles.

85 percent of Americans use mobile devices to access news Put aside any assumptions about which groups of people are responsible for the big increases.

As audience development grows, publishers question who should own it Audience development has become core to how publishers scale and make money. But now the question facing publishers is how to ensure it serves all sides of the business, whose interests often conflict.

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Newspaper Digital Summary-4/22/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-

Publishers fear fallout of Google-backed ad blocker  Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism and fear.

Why media companies must continuously revisit strategy No, “grow digital” is not a strategic plan to move your company forward. Neither is “digital first.”

Publishers are seeing another big decline in reach on Facebook  The Facebook anguish continues.

The Guardian pulls out of Facebook’s Instant Articles and Apple News  Publishers aren’t happy with the deal platforms are cutting them.

‘It’s Still Loading?!’ Long Load Time Just One Reason People Quit Watching Video  Video streaming quality issues continue to be a big problem for the advertising and media industries.

 

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Newspaper Digital Summary-3/25/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-

I studied how journalists used Twitter for two years. Here’s what I learned. Twitter reflects the good, the bad and just plain ugly reality of social media these days.

4 audience segments media advertisers need to meet The objective of segmentation — in this context — is to identify audiences that match, as precisely as possible, the best customers and prospects for our advertisers

Why we click on news stories For news organizations, clicks are tracked closely.

This Mississippi paper has 8 times more digital readers than print, so they’re cutting print to 3 days a week Earlier this week, the Hattiesburg American announced a big change: Starting next month, they’re cutting print from seven days a week down to three.Opportunism knocks:

Marketers and media take on Google It’s open season on the duopoly.

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Newspaper Digital Summary-1/2/2017

Jeff NAAThis blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-Five reasons why engagement is so hot right now

Rethinking engagement strategies for a home page bypass This isn’t a doom-and-gloom blog post … just a PSA.

Five reasons why engagement is so hot right now Will engagement continue to be the media buzzword of 2017?

Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of  Distress? Local newspapers keep grasping for the giant numbers that Facebook dangles in front of them

Imagining local advertising, 10 years down the road Most traditional media will be dramatically transformed, much of it interactive

Fuel for subscription gains in Chicago: Cubs, not Trump THE ELECTION of Donald Trump may be driving a surprising bump in newspaper subscriptions in New York and Washington, DC. But in Chicago, the batter is the Cubbies.

 

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Newspaper Digital Summary-12/26/16

Jeff NAAThis blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-Behind The New York Times’ Surge To 2.5 million Subscribers: Toughening The Facebook Wall Helped

‘2017’s going to be a bloodbath’: Confessions of a beleaguered independent publisher  Surviving as a digital publisher is hard enough, but it’s even more so for independent, pure-play digital media companies that don’t have massive scale or other business lines to lean on.

Media predictions for 2017 Hard to believe that we’re reaching the end of 2016, a year with one finger firmly pushing down on the ‘bad’ end of the scale.

Your Social Media Cheatsheet for 2017 Facebook, Instagram, and other platforms seem to push out changes every other day. We round up the ones you need to know before 2016’s over.

The Boston Globe uses Facebook groups to create direct connections with readers While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers.

“Getting comfortable asking for money”  “News organizations spend so much time telling everyone else’s stories that we forget to tell their own.”

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