Newspaper Digital First News Summary-11/18/2011

Several new developments this week, including a great one on how newspapers are tipping fast to a focus on Sundays as value of those subscribers increases.

Here’s the top updates for circulation executives this week:

                                                                             This is a deal that probably should have been signed months ago—before RIM launched its PlayBook tablet—but better late than never, as they say. RIM Adds NewspaperDirect To Grow News Content On Its PlayBook.

Ecommerce sales are growing fast, but the vast majority of consumer spending still takes place offline in local stores. Mobile Brings New Opportunities for Local Retailers.

Faced with greater than expected demand, Amazon has increased orders for its Kindle Fire tablet to a total of five million by the end of the year, according to a new report out of the Far East. Amazon ramps up Kindle Fire production to 5 million units in 2011.

A study from the Mobile Marketing Association and Sybase 365 predicts that 62 percent of mobile consumers will use their devices to make purchases this holiday season.

Just last month, Amazon rolled out its Kindle Fire, the first Kindle designed as a full media device—not an e-reader with some frills. That announcement was followed by Kobo’s announcement of the Vox. Here we Compare e-readers and e-reader/tablets.

Newspapers are tipping fast to a focus on Sundays as value of those subscribers increases.

Last week, John Paton met with executives of the MediaNews Group, the second-largest newspaper chain by circulation in the country and prepped them for Post-Print Era.

What Steve Jobs Would Do If He Ran A Paper

New findings indicate that tablet owners are almost as likely as PC and laptop owners to use their devices to make purchases.

Some newspapers have added paywalls to their websites while their apps remain free, but the Atlanta Journal-Constitution is trying the opposite: It’s charging for access to a “digital combo,” its iPad app and digital replica edition, while access to is still free.

In the escalating media wars between tablets releasing this week from Amazon and Barnes & Noble, the former announced that its Kindle Fire will include a “Newsstand” selling subscriptions and issues of 400 digital magazines.

Block Communications, Inc., a multimedia company based in Toledo, Ohio, announced today that its Pittsburgh newspaper, the Pittsburgh Post-Gazette, will launch a new afternoon electronic edition called The Pittsburgh Press.

Successfully increasing digital revenues really boils down to understanding audience behaviors and delivering content (and advertising) to the segments of the audience that provide the most value in return.

Spending on local digital ads will grow from $23.3 billion in 2011 to $37.9 billion in 2015, according to BIA/Kelsey.

Amazon just rolled out a full-fledged tablet. Next year, says Citigroup’s research department, it could have its own phone.

Groupon Inc., and other daily-deal sites are vying for as much as $100 million in online-coupon sales this holiday season as shoppers look to the Web for discounted gifts.

Please feel free to leave a comment or share any ideas that you know are important to this effort. You can also subscribe to the blog and get weekly updates as soon as they are posted. Of course you can also receive every update daily by following me on Twitter. Thank you!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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