Newspaper Digital First News Summary-12/02/11

Here’s this week’s digital first news summary for the week ending 12/2/11. This week’s update on digital, social and mobile includes how The New York Times ran its own Cyber Monday deal that offered new subscribers the chance to save 50% for a 26-week digital subscription.

                                                                                                                                                        Even though earlier this week Groupon’s stock dropped 35% below its original IPO price, a new survey from LinkShare says that more than half of people would still go for daily deals. j.mp/vgb8s7

Retail sites weren’t the only ones partaking in the Cyber Monday madness, The New York Times ran its own discount special. The newspaper’s Cyber Monday deal offered new subscribers the chance to save 50% for a 26-week digital subscription.  j.mp/txSDxU

Newspapers spend less than 1 percent of their revenue on marketing and have been forgotten by many people. j.mp/sg2Ma6

Newspaper boxes have returned to Raleigh-Durham International Airport after a six-year legal battle between news organizations and the airport authority, which wanted to sell printed papers only in terminal shops.  j.mp/tDuGJD

Social media continues to grow and it is becoming crucial for all businesses to understand how different consumer segments use and share content. What this means to your newsmedia company’s future j.mp/tlOmQ9

Social networks like Facebook and MySpace are supposed to be limited to people who are ages 13 and up, but this is far from being the case, according to the Pew Internet & American Life Project. Half of 12-Year-Olds are on Facebook j.mp/uJddu5

‘Tis the season of the tablet. Despite the gloomy economy, shoppers are expected to shell out for tablet computers this December, making them about as popular as candy canes and twinkling lights. j.mp/vcaMrB 

The Financial Times expects its print advertising revenues to be overtaken by subscription and cover price sales for the first time this year, marking a milestone on its road to escape its dependency on volatile advertising markets. http://j.mp/ueD4RG

Coupons.com has released an automated platform dubbed Brandcaster Social that allows marketers to implement digital coupon campaigns on Facebook Fan pages in 48 hours or less. j.mp/ujfYnZ

Think digital-only and stop being dragged down by the past http://j.mp/rRf3jq

Shoppers using the iPad on Cyber Monday drove more retail purchases than any other device with conversion rates reaching 5.2 percent, according to a new report from IBM. http://j.mp/se3zEa

Whether Print Or Digital, Newspapers Still Dominate j.mp/uWoRjC

What is your newspaper doing on the digital, social and mobile front? Any questions? Please comment and thanks!

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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