Newspapers Digital First News Summary-01/20/12

Here’s this week’s digital first news summary for the week ending 01/20/12. This week’s update on digital, social and mobile includes a discussion on how Facebook saw its share of the overall online advertising market increase to 2.7 percent during Q4.See that and more below:

Dell Sets The Stage For Yet Another Stab At Making A Tablet                                             Dell is not among the companies announcing a new tablet this week at the CES show in Las Vegas, but it made sure to keep its name in the air.

Amazon Scoots Past Apple’s Rules With HTML5 iPad Kindle Store                                    Back in July, Amazon and other content providers pulled the purchasing options from their iOS apps, in order to comply with Apple’s new in-app purchasing restrictions.

The-Tablet-Market–What-We-Know-and-What-It-Means-For-the-Future                  With numerous tablet manufacturers and operating systems coming into play, readers have more choices than ever for how they receive their news.

Even on smartphones, your news is more likely to be found through social media              The average person looking at a smartphone screen right now is more likely to come across news from your organization through a Facebook or Twitter app than through your own news.

Kindle Fire Adds Fuel to Tablet Market Growth                                                               Thanks to strong holiday sales, a low price point and upward consumer interest in tablet devices, Amazon’s first tablet product, Kindle Fire, debuted with satisfactory results.

Publishers’ apps: Too many glitches                                                                                     Though it is still early in the migration process, Apple’s iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associated with traditional print vehicles.

Top-grossing apps on Apple’s Newsstand                                                                                  Now that the app-happy holiday season has ended, it is a good time to take stock at the Apple App Store and see what media brands are selling well.

Newsmedia executives cautious about 2012                                                                           2012 study finds North American newspapers pessimistic about ad revenues, looking to digital for growth.

86pc of marketers plan to use 2D bar codes                                                                              Half of marketers are already using 2D bar codes as part of their overall marketing strategy and 86 percent plan to use the technology in the future, according to a new report.

SoLoMo Picks Up Where Local Search Ends                                                                        Hyperlocal search was a hot-button term a few years ago, but there’s a new phrase in town that takes its predecessor to a whole new social level: SoLoMo.

Will Pay-Per-View Model for Online News Become the Norm?                                              The head of Postmedia Network believes the newspaper chain’s competitors will soon follow it towards an online pay-per-view model as the industry searches for new digital revenues to offset tumbling advertising sales.

Ads To Make Up 30% Of Mobile Rev By ’15                                                                            Was it only four or five years ago when many believed consumers would reject mobile advertising altogether?

Can Facebook Control 5 Percent Of Online Advertising By End Of 2012?                            While many of the top Internet companies faced a volatile ad market in the fourth quarter of last year, Facebook saw its share of the overall online advertising market increase to 2.7 percent during the period.

eCommerce Growth Correlates to Greater Smartphone Ownership                                        It looks like smartphones and shopping are the new peanut butter and jelly.

John Paton pushes media empire beyond print past                                                               Digital First Media CEO says his company’s moniker is its mandate, and he’s pushing past newspapers’ print era at warp speed.

iPad 3 launch expected in March                                                                                             Apple Inc. (AAPL)’s next iPad, expected to go on sale in March, will sport a high-definition screen, run a faster processor and work with next-generation wireless networks, according to three people familiar with the product.

The “other” audience: don’t count them out                                                                          Newspapers attract many audiences, all of which must be attended to.

Delaware’s The News Journal Looks to Launch Digital-first Subscription Model                  As part of a historic shift toward digital-first publishing, The News Journal Media Group — which includes The News Journal,, Signature Brandywine and Spark — will launch a new subscription model in February.

Major changes coming to  The Poughkeepsie Journal                                                              For 226 years, the Poughkeepsie Journal has been the mid-Hudson Valley’s premier source of news and advertising information.

Online Advertising Is Most-Pitched Media Product, But How Best To Sell It?                Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates.

87pc of shoppers prefer mobile Web over apps for buying.                                              Eighty-seven percent of consumers prefer Web – either mobile or desktop – when shopping, according to a new study.

Soon Your TV Will Watch You, Too                                                                                          Front-facing cameras are everywhere on laptops, tablets and phones. If the Consumer Electronics Show in Las Vegas was any indication, they’re about to become ubiquitous on TVs as well.

iOS 5.1 beta 3 hints Apple is planning deep Facebook integration                                             Evidence that Apple is building system-wide iPhone and iPad integration with Facebook, like it already does with Twitter, has been found in the latest beta of iOS 5.1.

How to manage legacy newspaper’s transformation and adapt to digital disruption           The leadership team at the Deseret News has found that newspaper transformation requires repositioning the core even while launching a new disruptive business around digital growth. The end result? Increased print circulation, Web site traffic, and digital revenue in old and new channels.

Bundling a table with your newspaper subscription                                                           Finnish daily Helsingin Sanomat learned something shocking about non-readers in 2010 field studies: Many ordinary, middle-class, working families did not have a dining table

Thanks for reading. If you have any questions or suggestions, please let me know.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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