Newspapers Digital First News Summary-01/27/12

Here’s this week’s digital first news summary for the week ending 01/20/12. This update on digital, social and mobile includes how online ads will pass combined newspaper and magazine advertising for the first time this year.

Online ad revenues to pass print this year                                                                                Thanks to even more bullish forecasts, spending on online ads will pass that of combined newspaper and magazine advertising for the first time this year. Check out the full report.

Apple Readies iPad With Quad-Core Chip, LTE, Says Bloomberg                                       Apple is getting ready to debut an “iPad 3,” which will have a quad-core chip, and will use higher-speed 4G wireless access based on the “Long Term Evolution,” or LTE, standard

Paywalls: Maybe Not So Complicated After All                                                                            Clay Shirky, a leading paywall skeptic, deserves credit for grappling with what is now generally conceded to be the clear success of The New York Times’s digital pay model.

Newspapers In Japan Defy West’s Media Malaise                                                               Printed newspapers may be in crisis in the West but circulations remain enormous in high-tech Japan — and its media will even resort to medieval methods to get copies to readers.

Google Goes After ‘Above The Fold’ Ads                                                                                   Top Heavy With Ads? Look Out! The change — called the “page layout algorithm” — takes direct aim at any site with pages where content is buried under tons of ads

Kindle Fire Hotter Than Expected                                                                                               The Amazon Kindle Fire might be a more profitable product than you think. RBC Capital analyst Ross Sandler reached that conclusion in a research note this morning, after he assessed the results of a proprietary survey of 216 Kindle Fire owners.

iPad ads proving more effective than print                                                                               The ads that appear in iPads and digital tablets seem to be outpacing and outperforming the traditional printed versions of the ads,” Tom Robinson, managing director at advertising research firm Affinity.

Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

The value of news content in the digital age
At the beginning of the year a new independent rights clearance company was launched in the US, with the backing of 29 mainstream news outlets including the Associated Press, the Washington Post and the New York Times.

59 Per Cent of Newspaper Readers Say Price Has Put Them Off                                               The National Federation of Retail Newsagents says the results of a consumer survey make an “overwhelming’” case for an Office of Fair Trading review of the newspaper and magazine industry.

Simplifying the process for advertisers is key to digital revenue                                           The Denver Post’s “Digital 2.0 Build Your Own Bundle” initiative fits the needs of local advertisers and the newsmedia company’s sales force because they all worked together to create it.

Tumblr Now Reaches 120M People Monthly                                                                          Tumblr’s quirky blogging platform and community network reaches 120 million people every month, founder and CEO David Karp disclosed at the Digital Life Design conference in Munich Monday.

Tablets Are Prime-Time Media Devices                                                                                       It stands to reason that computer web use dominates through the day, when people are attheir PCs. What is more interesting to note is how mobile web use grows during the commute home, then flatlines when people get home, overtaken by tablet usage.

Gannett Blog: GCI to reveal new model for weak USCP                                                      Corporate is poised to announce a revamping of its U.S. community newspapers next week, the latest since the launch of the digital-first Information Center model in 2006, according to a company memo.

St. Louis Post Dispatch Publisher Gets OK For Bankruptcy Plan                                              A federal judge yesterday gave the thumbs up to a plan that will allow Lee Enterprises  to exit bankruptcy later this month with a new debt structure. The plan will not disrupt the rights of share holders, employees and most creditors.

YouTube Hits 4B Daily Video Views                                                                                        YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.

Groupon Boosts Mobile Plans With Mertado                                                                    Groupon has acquired social shopping site, which lets consumers find and buy products through social networks, including Facebook.

Mapping out the crossover point for digital vs. print                                                               With the magnifying issues we face in declining revenue streams, and fewer and fewer cost buckets to cut from to maintain adequate levels of profitability, what are the steps necessary to create stability?

Most consumers ‘hate’ social targeting                                                                                  Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions.

Thanks for reading. If you have any questions or suggestions, please let me know.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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