Newspapers Digital First News Summary-04/13/12

Here’s this week’s digital first news for the week ending 04/13/12. This update on digital, social and mobile includes a report on six digital strategies that you can implement at your newspapers right now. See this and more in this week’s update:

Newspaper turmoil: Lessons learned                                                                                 Amanda Bennett, who was chief editor at the Philadelphia Inquirer for Knight Ridder, says that if she had it to do over again, one thing she would do is to have more trust in the news and the newspaper, and another would be to pay no attention to focus groups.

How Amazon sold 1 million deals in 17 hours                                                                     Amazon yesterday sold one million daily deals vouchers in 17 hours and didn’t need the help of its partner LivingSocial. Between 3 a.m. and 8:11 p.m. ET on Tuesday, the AmazonLocal initiative sold out of $10 Amazon gift cards priced at $5.

Tablet editions: Leveraging tap, swipe and scroll                                                         Publishers continue to experiment with ways to turn touch-screen functionality into a better user experience for their tablet editions.

INMA releases timely new strategic report on engaging audiences                                  INMA today released a new report about how to engage audiences through club- and community-based initiatives.

Lee To Roll Out Paywalls By End Of 2012                                                                              Mary Junck, Lee’s chairman and CEO, said during the company’s annual stockholder meeting Wednesday that reception of its digital subscriber program at six newspapers in Montana and Wyoming has been positive.

Google wants to serve you ads based on the background noise of your phone calls           Just when you think that we’re pretty tech savvy, companies like Google and Nokia file outlandish “forward-thinking” patents that make you feel like we’re all in a Star Trek episode.

6 Digital Strategies to Implement Right Now                                                                       Before you get overwhelmed by the thought of a company-wide digital overhaul, consider these smaller steps you can take today to help secure your paper’s digital presence tomorrow.

R.I.P., American Press Institute                                                                                                 The media executives who oversee it have decided that the American Press Institute has outlived its usefulness. They’ve fired the entire staff. They’re abandoning the Institute’s historic Marcel Breuer building in Reston, Virginia. Under the guise of a “merger” with the Newspaper Association of America (NAA) Foundation, API is simply disappearing.

Borrell: Digital Benchmarks By the Numbers                                                                           The digital gauntlets for 2012 were thrown on Thursday as analyst Gordon Borrell laid down the numbers for local media to hit.

As Pinterest grows visitors 52% in one month, journalism profs find news uses for it       The number of people visiting Pinterest exploded by 52 percent in February to 17.8 million, according to new comScore data.

80pc of mobile bankers will pay bills via their devices by 2016: Juniper                           More advanced mobile banking functionalities such as bill payment are driving momentum in the adoption of transactional mobile banking services, according to a new report from Juniper Research.

Facebook Sets High Asking Price for Log-Out Ads: $700K a Day                             Facebook’s new log-out ads are big, splashy and the closest thing to a traditional banner ad the social network has ever produced. They’re also pricey — similar to what it would cost to buy Yahoo, YouTube or MSN’s home page.

Six Quotes On How Newspapers’ Digital Fate Could Have Been Different                            Ah, hindsight. If newspaper editors had to battle the digital beast all over again, would they have picked another strategy?

Apple and iPhone App Developers Face Privacy Questions from US Congress        Facebook, Twitter, Foursquare, Instagram and other startups asked to explain their data collection habits

WSJ Can Change Digital Subscriber Price On The Fly, Says Court                                          In 2006, the publisher of the Wall Street Journal spun off financial magazine Barron’s Online and required subscribers to pay more if they wanted to keep reading Barron’s. This week, angry customers who sued learned they are out of luck after a New York court rejected their breach of contract claim.

New iPad already accounts for over 6% of all Apple tablets                                                        A Friday report from a mobile ad network claims that, despite being on sale for only one week, the new iPad already accounts for 6.6 percent of Apple tablets accessing the internet.

Time of day is key to mobile commerce strategy                                                              Although mobile marketers might still be stumped about how to best leverage their mobile campaigns, time of day can be a great way for brands to send specific, targeted messages.

Facebook, lawmakers warn employers not to demand passwords                                       Facebook and lawmakers have warned employers against requesting Facebook passwords while screening job applicants, a controversial practice that underscores the blurring distinction between personal and professional lives the era of social media.

Paywalls Open Doors For Local News Sites                                                                                  It seems like paywalls are popping up all over the place these days.  In recent months Lee,GateHouse and Gannett, for example, have all announced or are implementing paid subscriptions for digital content.

Is A Paywall Coming To Washington Post?                                                                                Will you soon have to start paying to use The Post’s Web site? No, not in the short term, and maybe never, if I read the tea leaves correctly.

Thanks for reading!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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