Newspapers Digital First News Summary-04/27/12

Here’s this week’s digital first news for the week ending 04/27/12. This update on digital, social and mobile includes a report on how young consumers switch media 27 times an hour.  See this and more in this week’s update:

Older Readers Flock to Digital                                                                                                  While many publishers are trying to cater their online presence to a younger demographic, The Times Record (, in Brunswick, Maine, saw its number of digital subscribers increase with readers over the age of 50 when it implemented a paywall on its website.

What’s next for Philadelphia’s newspapers now that new owners are in place?                    The paper’s new owners say they’ve invested “patient capital” that will be take a longer view than a hedge fund’s needs. They’ve also pledged not to interfere in editorial decisions.

Is Apple using alleged false advertising to promote the iPhone 4S and new 4G iPad?    Apple is facing allegations of false advertising on two different fronts as customers of the iPhone 4S and the new iPad complain that the products do not work as promised.

Apple reportedly ‘noodling with’ 7.85-inch iPad prototype                                                  Apple is said to be “noodling with” ideas and prototypes for a 7.85-inch iPad, though it’s not clear if the device will ever see the light of day, according to one well-connected insider.

USA Today Staff Gets One-Week Furlough                                                                      Gannett is implementing one-week furloughs for USA Today employees, according to a report on Wednesday.

Google wants to mobilize your Web site – for free                                                                 Google wants to bring more small websites to mobile phones, and to help nudge those sites along it’s willing to foot the bill for a year.

Newspapers Aren’t Getting Much Out of Google+                                                            Google’s new focus on Google+ social signals and fresh content means news organizations have to learn to understand those factors. How are they doing so far?

A Newspaper Buying Spree                                                                                                     Today newspapers are far less valuable — by half or more — yet sellers and buyers are once again finding each other in great numbers.

Deep overlap in tablet, smartphone, TV use                                                                            New Nielsen research illustrates the deep overlap between tablets, smartphones and TVs

Repetition is the key to digital market education                                                               Change is hard for people, in any aspect of life. Harder still when you’ve been doing business one way for a number of years — and have had success with it.

Pinterest Now 3rd Most Popular Social Net                                                                                As if there was ever any doubt that the “pin” is winning, a new report from Experian saysPinterest is now the third most popular social network in the U.S., based on number of visits, surpassed only by Facebook and Twitter.

665 Million Tablets In Use By 2016                                                                                          With Over 45% Of Those iPad Devices The age of the tablet is definitely upon us: figures out today from Gartner forecast that by the end of 2016 there will 665 million media tablets in use worldwide — a counterpoint to the sluggish sales we have seen in PCs in the last couple of years.

Amazon Will Review Kindle Newspaper Submission                                                              Days after it told one publisher it had indefinitely suspended the program to approve its Kindle newspaper edition submission, Amazon has suddenly relented.

Campaign Aims To Prove Newspapers Are Indispensable                                                         A new marketing campaign from Pioneer Newspapers, Inc. is on a mission to send one very important message: Newspapers are alive and well. But you won’t find the message just in print. It’s being broadcast in television commercials, radio advertisements, and on billboards.

Mobiles Drive an 11% Increase in Online Searches                                                                Total retail search volumes grew 11% in the first quarter of 2012 compared with the same quarter a year earlier and the growth is all down to mobile and tablet search volumes which grew by 132% year-on-year.

Young Consumers Switch Media 27 Times An Hour                                                                 It’s every advertiser’s worst nightmare: consumers so distracted by a dizzying array of media choices that they no longer notice the commercials supporting them. And its time might be closer than you think.

Three in 10 Display Ads Go Unseen by Internet Users                                                      Where ads are purchased from and ad unit size affect display ads’ in-view percentage

Facebook-Instagram: 3 takeaways for publishers                                                                 Don’t concern yourself with all the hand-wringing about Facebook’s $1 billion acquisition of Instagram, which Facebook CEO Mark Zuckerberg announced Monday, on Facebook of course. In and of itself, the deal won’t have much impact on publishers’ digital strategies.

How the Texas Tribune is Making $5K a Month from Google Microsurveys                          A look at how the Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream

Study Shows Consumers are Highly Engaged with Newspaper Content Across Platforms   A new study shows that in an average week, 74 percent of all Internet users rely on local newspaper media – digital as well as print – as key sources of news and information, and are engaging with their local newspaper across multiple platforms.

Thanks for reading!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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