Newspapers Digital First News Summary-05/11/12

Here’s this week’s digital first news for the week ending 05/11/12. This update on digital, social and mobile includes a report on how More People Buying the Tampa Bay Times on Sunday See this and more in this week’s update:

How Moms Engage With Social Media                                                                                          In the past month, Over 70% of women with children in their household have visited a social media site. Moms are highly engaged with these sites, primarily Facebook.

Click-Through Rates May Matter Even Less Than We Thought                                     Metrics Like ‘Hover’ and ‘View’ Found Better Indicators of Intent to Buy

Boston Globe Leaves Sunday-Only Rates Alone As It Raises Seven-Day Home Delivery Prices By 6 Percent The folks over on Morrissey Boulevard are trying to do whatever they can to shore up sales of the Sunday Globe. And you know what? Their approach might just be paying off.

Newspapers will die, but there’s still lots of time to live creatively                               Knowing that we have a limited mortality doesn’t mean that we have to head out to prepare our funerals yet, however. Instead, for our newspapers and ourselves, it makes more sense to improve our fitness and health to stay in reasonable shape as long as possible and even increase our longevity.

Tablets will be preferred computing device                                                                           Chalk another one up for the mobile revolution: There were 56 million tablets purchased worldwide in 2011, but a new report from Forrester Research predicts that number will explode in the years ahead

U.S. Mobile Spend To Double In 2012                                                                                            A new forecast from Strategy Analytics projects mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the U.S., the technology research firm predicts mobile advertising will grow even faster, more than doubling (up 128%) to just under $4.2 billion.

Are you a young dude interested in news?                                                                                  All else equal, this study says you’re a top paywall target Here’s a biggie: How do you get someone to pay for online news? A new study(PDF here) out of the University of Texas develops a theoretical model to begin answering that question.

Are robots and content farms the future of the news?                                                        There was some consternation in the media industry this week when theChicago Tribune announced that it was letting more than 20 of its journalists go and handing over its local coverage to an outfit called Journatic.

Ad revenues could take a big hit as tracking issues continue                                                 App developers could see their advertising revenues drop by as much as 24 percent as a result of reported moves by Apple to phase out the use of a key mobile tracking tool.

What is the purpose of a newspaper?                                                                                  Reuters blogger Felix Salmon recently wrote about what he saw as a hypothetical business opportunity for the cash-strappedNew York Times: namely, selling early access to news scoops like the paper’s expose on Walmart.

Rupert Murdoch Predicts Newspapers Could Die Out in 10 Years                                  Rupert Murdoch has predicted there may be no newspapers in 10 years’ time because of the competition from the internet, and urged the government not to “over-regulate” them out of existence.

More People Buying the Tampa Bay Times on Sunday                                                      Driven by growth in Hillsborough and east and central Pasco counties, the Tampa Bay Times increased its Sunday circulation by 4.4% in 2011 – the third consecutive year of growth – according to an annual audit released by the Audit Bureau of Circulations.

Can an Algorithm Write a Better News Story Than a Human Reporter?                             Had Narrative Science — a company that trains computers to write news stories—created this piece, it probably would not mention that the company’s Chicago headquarters lie only a long baseball toss from the Tribune newspaper building. Nor would it dwell on the fact that this potentially job-killing technology was incubated in part at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications. Those ironies are obvious to a human. But not to a computer.

Digital Innovators Vie For Lead In Charleston                                                                Charleston may be slathered with wedding-cake antebellum mansions and simmered in Southern tradition, but its news sites are experimenting with some decidedly untraditional ways to gather news — and audience.

There Will Be Twice as Many Tablet Owners in 2014                                                    Carrying on from a raft of new figures on how tablet ownership is about to explode, Futuresource Consulting has now said that there will be twice as many tablet owners in USA and western Europe by 2014.

Newspaper Websites See Increases in Unique and Average Daily Visitors in First Quarter Newspapers improved upon their website traffic in the first quarter of 2012 with a 4.4 percent increase year-over-year in adult unique visitors (113 million) and a 10 percent increase in adult average daily visitors (25 million).

Consumers Turn to Tablets to Research Purchase Decisions                                   Multidevice usage common among consumers researching products and services

Digital Content Wants A Fee … But How Much                                                                         The confusing digital world has led news companies to sell the same goods at different price points across different platforms. Is there a magic number?

Pew: 17% of Americans get no news daily                                                                                    17 percent of all Americans get no news every day. Strangely, that’s the same percentage of Americans who read a newspaper every day. The statistic’s even starker for certain age groups: 31 percent of people ages 18-24 get no news on an average day, and 22 percent of 30-34-year-olds get none either.

Thanks for reading and tell a friend or colleague about

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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