Newspapers Digital First News Summary-08/24/12

Here’s this week’s digital first news for the week ending 08/24/12. This update on digital, social and mobile includes a story on how the Advocate plans  localized edition  for New Orleans . See this and more in this week’s update.

4 strategies for news companies as mobile ads displace desktop exposure                      There is fresh evidence that the migration of news readers to smart phones continues at a breakneck pace. Surely an ad bonanza for news providers will follow?

Apple’s iPad grows to 68% of global tablet shipments in Q2 2012                                             A total of 25 million tablets were shipped worldwide in the second quarter of 2012 as Apple’s iPad increased its market share, accounting for 68 percent of all shipments.

Walgreens Maps all of its Stores in a Mobile App                                                          Drugstore chain Walgreens has taken an initiative to allow customers user their smartphones to view maps of any of its store in the US, allowing shoppers to locate products down to a particular section of each aisle.

Foursquare Will Test Paid Ads                                                                                                    The arrival of advertising on social media is taking another step forward — or backward, depending on your beliefs about commercialization — as Foursquare begins a pilot program to test paid ads.

Early Retirement Offer Made to 155 News, Free Press, Partnership Employees                 An early retirement offer was made today to 155 employees with at least 20 years experience at The Detroit News, Detroit Free Press and the partnership that handles their joint business operations.

Advocate plans  localized edition  for New Orleans                                                                  The Advocate is laying the groundwork to reach into the New Orleans market as that city’s Times-Picayune scales back its daily print newspaper coverage to three days a week.

Gamers Get Their Fix From Tablets and Smartphones                                                   Gaming has surpassed checking email as the second most frequent activity on a tablet

More shoppers are going mobile                                                                                           Catalog Spree, a leading catalog shopping app, says mobile e-commerce has really taken off over the past eight months, with the iPad accounting for about half of the traffic. 

3 curation tactics for media companies                                                                              Curation is becoming commonplace in the publishing world. 

With its new pop-out markets widget, The Wall Street Journal is after super-niche readers The newspaper is testing out a way to keep its content more persistently on readers’ screens.

Sacramento Bee lays off 12, including 2 in newsroom                                                            Most of the changes are due to restructuring within the company, aligning with changing business trends,”

Boston Globe offers buyouts to employees, lays off 10                                                               In a memo, Globe publisher and New England Media Group President Christopher M. Mayer told employees the NEMG “took steps to reduce its work force. 

It Looks Like One Of Apple’s Biggest Risks May Be Starting To Hit Home                         One of the biggest risks to Apple’s stock price and profit growth, ironically, stems from one of the company’s most amazing strengths:

The New York Times Co. Posts $88.1 Million Loss                                                                  The New York Times Company reported a second-quarter loss on Thursday because of a write-down in the value of and continuing declines in print and digital advertising revenue.

Benson offers to buy Times-Picayune; paper not for sale, say Advance officials                    In a letter to Times-Picayune owner Steven Newhouse, Saints and Hornets owner Tom Benson has made his strongest statement yet that he is interested in purchasing the newspaper

Post Paywall, Greenville’s Media Scene Shifts                                                                       When Gannett’s The Greenville (S.C.) News launched its hard paywall in July 2010, traffic dwindled and let the newspaper’s TV competitors take the lead in the market’s online media scene. Earlier this year, the paper switched to a metered model in an attempt to win back readers.

Instagram Reaches 80 Million Users, 4 Billion Photos                                                 Instagram has come a long way since Facebook acquired the photo effects and sharing app in April. 

Tampa Tribune Generates Over $400,000 in Advertising Revenue in Sunday TV Magazine Advantage Newspaper Consultants, Inc. (ANC), a newspaper industry leader in advertising sales consulting, announced the enormous success of the recent TV magazine sales campaign at The Tampa Tribune. 

Chicago Tribune Staff Demands Answers from Editor Over Journatic                                 The editorial staff of the Chicago Tribune has written to its editor, Gerould Kern, demanding answers about the company’s continued relationship with under-fire content provider Journatic. 

FT Digital Subscriptions Surpass Print Circulation Globally                                                   The FT’s results for the first half of 2012 show that more people than ever are paying for FT content, with digital subscriptions exceeding daily print circulation for the first time.  

McClatchy Reports Growth in Second Quarter 2012 Earnings                                              The McClatchy Company (NYSE: MNI) today reported net income in the second quarter of 2012 of $26.9 million or 31 cents per share.  In the second quarter of 2011 the company reported net income of $4.9 million or 6 cents per share.

Tablet users like interactive ad potential                                                                                       A new survey by the Internet Advertising Bureau in the U.K. shows consumers are more than twice as likely to respond to tablet ads that are interactive. 

Does Pinterest have value for publishers?                                                                              What do publishers get out of making Pinterest a plank in their social distribution strategy? For some, not much.

NY Times digital subscribers pass 500,000                                                                             The digital paywall The New York Times put into effect in March 2011 continues to gain traction. 

Thanks for reading!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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