Newspapers Digital First News Summary-09/14/12

Here’s this week’s digital first news for the week ending 09/14/12. This update on digital, social and mobile includes a discussion on How publishers and tablet readers will benefit from the future of Flipboard, Zite and news aggregation See this and more in this week’s update.

Daily Deal Users Look Local                                                                                                       More than 40% would buy a deal because it was offered by a small business they already knew.

St. Paul Daily Puts Engagement On Wheels                                                                              Digital First Media-owned, the online home of the Pioneer Press, is taking digital engagement to the streets of St. Paul, Minn., with its new TCRover mobile newsroom. The experiment is already poised to roll out in some of Digital First’s other markets.

40% Of World’s Top Brands Already On Instagram                                                                The young photo-sharing service counts nearly half of the Interbrand 100 among its active users, according to a new study.

New stats show iPad surging again as Kindle Fire, Nook Tablet fall                                Market research firm IHS iSuppli shows that iPad shipments surged in Q2 2012, as Amazon’s Kindle Fire and Barnes & Noble’s Nook Tablets saw major drops. Kindle Fire’s share of the media tablet market fell to 4.2 percent, with B&N’s at 1.9 percent.

Procter & Gamble’s Gain drives brand awareness via mobile coupon incentive           Procter & Gamble’s Gain brand is encouraging consumers to learn more about its products with a mobile advertising campaign that aims to bolster the company’s email database by offering a coupon.

Star’s new publisher is longtime advertising executive                                                               A veteran newspaper executive with expertise in marketing and business development has returned to E.W. Scripps Co. as the new publisher of The Star.

Acer aims to topple Google’s Nexus 7 with new Jelly Bean tablet                                        Acer is preparing to launch a new Android 4.1 tablet that will rival both Google’s Nexus 7 and Amazon’s Kindle Fire.

How newspapers can survive the Internet                                                                                  An ailing Israeli daily accidentally offers a path for a struggling industry’s survival

How publishers and tablet readers will benefit from the future of Flipboard, Zite and news aggregation With news aggregators having flourished since the iPad’s arrival in 2010, TabTimes looks at what the future of this market means for news publishers and tablet reading.

Readers Unwilling To Subscribe To Expected Paywall                                       In the poll last week more than half the readers indicated they wouldn’t subscribe to

Newspapers should charge premium prices to fund digital side, study recommends         One of the great disruptions seen in the Internet era has been the massive proliferation of free information sources, something that has hit hard at the fortunes of the newspaper industry.

How to Save the Philadelphia Inquirer and Philadelphia Daily News                                     The Inquirer and Daily News have survived ownership changes and staff reductions. Now it’s time for them to try something startlingly new.

More Users Clicking Ads, Rise In M-Commerce Comfort                                                    When it comes to accessing mobile content, people are most frustrated by the connection speed of their devices and ability to find what they are looking for

Further Decline in Credibility Ratings for Most News Organizations                                     For the second time in a decade, the believability ratings for major news organizations have suffered broad-based declines.

New York Times Has Enough Cash To Go Private                                                                   New York Times Co. (NYT), after losing $7 billion in market value since 1999 amid plummeting industry advertising sales, is better positioned than ever to go private as Mark Thompson takes the reins.

Redesigned newsreader iPad app could be a game changer                                             Trapit’s redesigned newsreader for iPad goes beyond pulling social media links by offering search functionality. SEO could be more important than ever.

Tour to help newspapers with digital efforts                                                                                 A “Transformation Tour” will present digital strategies for newspapers to grow audience, develop content and drive revenue.

Time to stop publishing web pages                                                                                           Most online media companies spend all of their effort putting content into content management systems which publish pages. These pages work essentially the same way that pages have worked since the beginning of the web. But users have decided they want customized streams. It’s time to stop publishing web pages.

Groupon Shifts To Local Mobile Commerce                                                                             With growth in its daily deals business slowing, Groupon is looking to turn itself into a local mobile commerce powerhouse by selling merchandise directly to consumers.

Twitter’s API Changes Will Impact News Orgs                                                                     When your product depends on a (free) third-party platform, the rules can change at any time. Twitter’s are now.

Scripps Newspaper Division Sees Drop in Digital Revenues in Q2                                       E.W. Scripps Co.announced last week that while its consolidated revenues increased by 19% from $183 million in the second quarter of 2011 to $217 million, the company’s newspaper division has seen a 4.7% decline in revenue from a year ago to $97 million.

Swipe, Share, Sell: What Publishers Need To Know About Digital Editions                     Digital editions have emerged as a key strategy among newspapers seeking to distribute content across new platforms and sell more advertising. While some publishers opt for bundling the electronic product with print subscriptions, others are treating the two mediums as separate products — and reaping the advertising results.

Thanks for reading!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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