Newspapers Digital First News Summary-10/19/12

Here’s this week’s digital first news for the week ending 10/12/12. This update on digital, social and mobile includes a discussion on how The Washington Post seeks personalization’s ‘sweet spot‘. See this and more in this week’s update.

Facing up to the high cost of free news                                                                                          Is there a quality argument to support the digital ads-only model?

Bend Bulletin Announces Layoffs                                                                                        Western Communications, the parent company of The Bulletin, the Redmond Spokesman and five other newspapers, today announced that it will reduce its number of employees.

Apple Expecting ‘iPad Mini’ to Sell Big, Report Says                                                            Apple has reportedly ordered up 10 million panels for its as-yet unannounced and unconfirmed iPad mini, a rumored 7.8(ish)-inch tablet.

Borrell Predicts Digital Revenue Will Rise 30% Next Year at Some Newspapers             After holding their own in the first wave of digital growth from 2002 to 2006, newspapers lost huge market share to news-free “pure plays” like Craigslist and Groupon for five years beginning in 2007. 

What Newspapers Can Learn From Hyperlocals                                                                   There is no shortage of interest within the newspaper industry about the promise that local online journalism, often dubbed “hyperlocal,” offers to the bottom lines of beleaguered companies.

Tablets Could Provide a Tonic for Serious News                                                                          If you combine the enduring strength of media brands with emerging mobile reading habits then the result could boost digital news.

SMBs Pour Money into Mobile                                                                                                    Half of SMBs likely to incorporate mobile into ad and marketing campaigns within a year

Infographic: The explosion of mobile and what it means for news                                          It’s time to pay attention to mobile, according to a study by the Pew Research Center’s Project for Excellence in Journalism: 50% of American adults own a tablet and/or smartphone, and most of them are using their devices to access news.

Times-Pic: We Have No Paywall Plans                                                                                         T-P editors answer questions about the new 3-day newspaper

The newsonomics of Advance’s New Orleans strategy                                                            The Times-Picayune’s strategy of cutting back on print days might make sense in the long run. But its execution has opened up the door for competition and weakened its ability to generate more money from readers.

Digital first isn’t an option for media — it’s the only way forward                                            As the traditional media industry continues to struggle with the disruption caused by the web, some sceptics argue that a “digital first” approach isn’t the answer — but the reality is that focusing on digital is the only hope the industry has.

The Orange County Register is hiring dozens of reporters, focusing on print-first expansion   After being sold over the summer, the newspaper is hiring about 50 editorial staffers and adding new print sections — because print’s where the money is.

Apple’s iPad Mini may be Wi-Fi only to keep price under $300                                            The iPad Mini rumors are heating up as we get closer to Apple’s expected announcement of the new device October 17 .

The Newsonomics of Near-term Numerology                                                                       Think about this. The Tampa Tribune, a paper that would have been worth hundreds of millions of dollars a decade ago, sold this week for $9 million.

How Tablets Affect TV Viewing                                                                                            Posting to social media most popular activity among tablet-TV multitaskers

5 Good Uses of QR Codes                                                                                                           Have you given up on QR codes? Maybe you shouldn’t. Here are five examples of innovative QR code usage that have yielded millions of scans.

Washington Post seeks personalization’s ‘sweet spot‘                                                                  A trio of ongoing projects from The Washington Post Co.’s WaPo Labs provides some valuable insights about what the future of personalized content may look like.

Study: Mobile Shoppers To Rise 50% By ’14                                                                       Fueled by greater consumer confidence in mobile shopping, the number of users buying from their handsets will increase 50 percent in the next two years

New Times-Picayune competitor, Baton Rouge Advocate says it now has 10,000 subscribers in New Orleans  New subscribers to the Baton Rouge Advocate’s New Orleans edition are reporting problems with receiving their papers. “I really think they weren’t prepared for the amount of subscribers that they got,” subscriber Loretta Hamilton told WWL reporter Paul Murphy. Advocate New Orleans bureau chief Sara Pagones tells Murphy, “We’ve doubled our call center capacity.”

Thanks for reading.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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