Newspapers Digital First News Summary-11/30/12

Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement in an effort to develop a sustainable model for the future. In this week’s update, see how newspapers are meeting that challenge including a discussion about The problem with Sunday papers: Why rising numbers are not what they seem 

85% Of Mobile Users Are 2nd Screeners                                                                        According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games.

Journalists Need to Understand the Ad Business, Not Sulk and Go Home                        After five years of media turmoil, the journalists cling to the belief — or certainly the behavior — that the industry’s problems are for other people to solve.

Scripps newspapers adopting paywalls                                                                                     E.W. Scripps Co. will soon join the growing list of newspaper companies adopting paywalls to prevent online readers from consuming digital content for free.

MediaPost Publications ‘Cleveland Plain Dealer’ May Cut Frequency, Digital Ascends Advance Publications may drop the daily publishing schedule for another big regional newspaper.

The problem with Sunday papers: Why rising numbers are not what they seem               For several years, Sunday editions have been the brightest star in a fading constellation for print newspapers.

Lee expects meters at most sites by ’13                                                                                     Lee Enterprises said it will have metered paywalls in operation at “substantially” all of its 51 newspaper sites before the end of the year.

How much is news worth? New Houston Chronicle website says pay up to read more        As circulation continues to dwindle, newspapers find themselves in an odd predicament: They are furiously seeking ways to get readers to buy something online that they have given away for free since the inception of the Internet.

Apple will introduce two new iPad minis and another iPad in 2013                                  Forget Apple’s previous traditions regarding their product roadmaps; one analyst claims that Apple will release as many as three new iPads next year.

Gettysburg Times to be sold – Evening Sun                                                                              The family that owns The Gettysburg Times plans to sell the 9,300-circulation newspaper to George and Marlene Sample, with the deal expected to be final in about two months.

GateHouse Media Continues Expansion of Online Private Ad Exchange                 GateHouse Media,  announced the addition of 15 publishers to its private ad exchange, adhance media.

USA Today Rolls Out Redesigned iOS App                                                                               The redesigned app, part of the Gannett-owned newspaper’s reimagined suite of digital products, adapts to how users consume news based on the time of day.

World’s first digital newspaper wins national research competition                                        An innovative digital project led by researchers from the University of Central Lancashire (UCLan) has been awarded the top prize in a national competition.

Smartphones Hit the Holidays                                                                                                  More than half of US smartphone and tablet users plan to use their devices for holiday shopping, research indicates, and they are willing to actually buy more items via mobile this holiday season than ever before.

Alliance for Audited Media Introduces Requirements for Publications That Go Digital-Only Newsweek might have been the most high-profile magazine to go digital-only, but it’s probably not the last. And so the Alliance for Audited Media—as the Audit Bureau of Circulations has renamed itself—has endorsed new guidelines for print publications that go digital-only.

Direct or Brand Ads on The Third Screen?                                                                               The shift to mobile is happening. The problem: small screens leave little room for great creative and fat fingers push up click-through rates.

Michigan newspaper ends ‘horrible experiment’ with offshore customer service               For about two years now, Mount Pleasant (Mich.) Morning Sun readers with delivery complaints have been sent to a call center in the Dominican Republic — and often not getting satisfactory results.

Mobile ad spend, rates will trend upwards this holiday season                                           Mobile ad budgets are likely to get a big boost this holiday season as retailers and brands look to reach busy shoppers on the one device that is always nearby – their smartphones.

Can a big bet on tech help USA Today escape its paper past?                                               USA Today is taking advantage of Gannett’s custom built CMS system that will let it select and curate content for the growing number of readers who are reading news on mobile devices. The move may help the company reboot a tired brand for the digital age

The newsonomics of native, indigenous, and immigrant content                                    Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.

Thanks for reading!

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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