Newspapers Digital First News Summary-12/07/12

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement in an effort to develop a sustainable model for the future. In this week’s update, see how newspapers are meeting that challenge including a discussion about Doubling down on digital at Morris  

Online sales are flat-lining at newspapers                                                                                With total ad sales sliding 5.1% in the third quarter of this year, newspapers have set what must be some sort of record in the annals of American business by having their primary revenue stream fall for 25 quarters in a row. 

The Future of Media Is Paid                                                                                                 There’s no doubt that the media industry has seen dramatic change in the last 15 years. Readership of traditional newspapers has plummeted. Compounding the issue, the traditional newspaper model where classifieds and ads were sold based on circulation (regardless if someone actually read the paper and saw your ad) has been absolutely decimated.

Brands Respond to Mobile Customer Service Demand                                                    Airlines, telecoms and automotive manufacturers lead the way with mobile service and support

Should publishers invest in audience data? Depends on the publisher                                Web publishers can buy tools that let them identify and segment their readers, and then combine that information with other customer data to offer fine-grained audience options to advertisers.

Why pushing for a paywall at the Washington Post completely misses the point           Critics of the Washington Post say that the only approach that will solve the newspaper’s financial problems is to put up a paywall around their content like everyone else — but while that might buy time, it’s not a long-term strategy for new-media success.

Spokesman-Review goes after — and gets — former print customers                                      A new “Connected” packages plan offers readers three subscription options, growing e-mail database by 30% while bringing back former print subscribers and circulation revenue.

Hearst evaluating pay models in other cities                                                                             The launch last week of The Houston Chronicle’s premium website marks the first Hearst Corp. newspaper to place content behind a paywall and could herald similar digital initiatives at other Hearst sites.

The Washington Post needs a paywall—now                                                                                 A strategic error needs to be reversed, stat

How we read, not what we read, may be contributing to our information overload                A new study finds that the use of computers and Facebook are more associated with information overload than the use of television and iPhones.

Doubling down on digital at Morris                                                                                        You’ve probably heard this before: If you want to have a shot at holding and gaining digital market share in your local market, you need a separate digital sales force.

Post Industrial Journalism: Adapting to the Present                                                              This essay is part survey and part manifesto, one that concerns itself with the practice of journalism and the practices of journalists in the United States. It is not, however, about ‘the future of the news industry,’ both because much of that future is already here and because there is no such thing as the news industry anymore.

Paywalls are a short-term fix, not a long-term solution                                                       Many media pundits continue to paint digital strategies as black-or-white decisions between paywalls and ad-supported free content.

Jill Abramson Still Betting On Print                                                                                              At Business Insider’s IGNITION conference, Abramson said that there’s a big appetite for both the print and digital versions of The New York Times.

Newspaper deliveryman spots fire, wakes up family in St. Charles                         Newspaper deliveryman Todd Barrow thought he saw the glow of Christmas lights near a second-floor apartment as he was making his rounds about 2:30 a.m. Wednesday.

Sun Media joining march behind paywall                                                                                   The newspaper chain will activate paywalls at its Sun newspapers in Ottawa, Toronto, Winnipeg, Calgary and Edmonton on Dec. 4, as it joins the ranks of Canadian publishers trying to make up for print advertising losses by asking readers to pay for online content.

Buffett Says He Remains Bullish on Newspapers, Despite Closing One                          Warren E. Buffett isn’t letting one troubled newspaper color his view of buying what many media experts consider the dinosaurs of the news business.

Viewability Is Key to Clicks                                                                                        Clickthroughs rose by over 50% for in-view ads

Time for Newspapers to Go All Digital                                                                          Newspaper advertising revenue continues to take it on the chin.

The Whole Story – Getting The Measure Of Mobile Use                                                      Since the phone swallowed the PDA (or vice versa), we’ve all been using the most portable and ubiquitous of all computing and media devices to surf the Web, check emails, play games and the rest and talk has — according to some — taken a back seat to at least some of the other functions available.

Smartphones Aggressively Used for Shopping, Not Commerce                                             The IAB just released its second mobile shopping report, including its ranking of the most “mobile savvy” cities in the US. Houston, remarkably, comes out on top for a second year.

USA Today Publisher Larry Kramer: We’re Not ‘Unique Enough’ to Charge for Web Access   Larry Kramer is not opposed to following the lead of the New York Times and others by constructing a paywall around USA Today’s website.

Just the facts’ isn’t good enough for journalists anymore                                                          Of the dozens of assertions in a wide-ranging “manifesto” about the altered state of journalism from Columbia’s Tow Center for Digital Journalism, this one stands out:

Thanks for reading!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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