Newspapers Digital First News Summary-12/14/12

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement in an effort to develop a sustainable model for the future. In this week’s update, see how newspapers are meeting that challenge including a discussion about how 37% Use Mobile Phones For News 

Cleveland ‘Plain Dealer’ mulls layoffs, restructuring                                                      Advanced Publishing, which owns the Cleveland ‘Plain Dealer’, plans to introduce a digital-first restructuring plan at the paper that includes layoffs and possibly reducing the publishing schedule.

McClatchy taking on new debt to pay back existing $700 million                                         The McClatchy Co., which owns The Sacramento Bee, is buying time on hundreds of millions of debt through a refinance.

55+ Use Tablets As Multitasking Tool                                                                              Tracking the conversion path across multiple devices has become the norm, according to The Search Agency (TSA) study conducted online in August by Harris Interactive among 2,006 adults.

Pew: 37% Use Mobile Phones For News                                                                                 Some 37% of cell phone owners use their phones to get news online, according to a new study from the Pew Internet & American Life Project.

The newsonomics of going deeper                                                                                 Technology is aiding reporting at both the high and the low ends of the business.

Colorado Springs Gazette resold after four months                                                              Aaron Kushner’s 2100 Trust investment group is selling The Colorado Springs Gazette just four months after buying the paper.

Coming in 2013 – targeted TV ads                                                                                               TV advertising remains healthy, but platform operators want a bigger slice of the pie.

Economist Unbundles Tablet Editions From Print Subs                                                        Ever since Apple introduced the iPad in April 2010, magazine publishers have been trying to figure out how to make the most of their app editions.

Search Retargeting Explained                                                                                                Search retargeting is one of the most valuable tools in business, and can be integrated into a company’s existing digital marketing plan. This can help convert consumers at a higher rate than traditional forms of marketing.

Amazon More Popular Than Walmart Among Wealthier Shoppers                                  Online Retailer Wins Top of Mind — If Not Sales — Among Those Who Earn $75K or More

NFL team Indianapolis Colts replaces paper playbooks with iPads                        Indianapolis Colts has become the latest NFL side to embrace the power of the iPad, with the team now using 120 Apple tablets to replace paper-bound playbooks.

Who Do Online Advertisers Think You Are?                                                                        Should we worry about ads aimed specifically at us everywhere we go on the Web and, increasingly, on our mobile devices too?

What’s next for press? They don’t know, either.                                                                      For those in blissful oblivion or simple denial, the Columbia Journalism School has issued a valuable essay describing how digital technology and empowered consumers are eroding the commercial institutions that historically supported journalism.  

CEO: WaPo Looking At Every Kind Of Paywall                                                                   Donald Graham, CEO of The Washington Post Co. admitted the company is studying newspaper paywalls,

British newspaper targets subscribers with Nexus 7 tablets                                              Fancy the look of Google’s Nexus 7 tablet? UK newspaper The Times is now offering the 32GB WiFi model to readers signing up for a ‘Digital Pack’ subscription.

Why journalists should explore the business side of news                                                    Most of us still remember a time when revenue was enough of an incidental byproduct of journalism that journalists could ignore it almost completely. We just did our jobs, and then — somehow — money happened.

Scripps Bets People Will Pay For Content                                                                                 The company is aggressive in introducing paid apps for access to content to both its TV stations and newspapers.

Cleveland Plain Dealer tells Guild it plans to cut about one-third of newsroom staff             In a note posted on Facebook, Guild members say the Advance-owned Cleveland Plain Dealer has told them it plans to eliminate about one-third of the staff in 2013.

Building the Wall: Will Digital Subscriptions Save the Newspaper Industry?                   Many large papers are reporting success with digital subscriptions.

5 tips for developing new digital products                                                                               When the iPad debuted in 2010, newspaper publishers were urged to defend and extend their franchises by developing innovative products to attract new audiences and new revenues on this transformational platform. But when asked they always gave the same question:  Who else is doing it?

Thanks for reading!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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