Newspapers are maximizing the opportunities within their print audiences and growing digital audiences and engagement in order to develop a sustainable model for the future. In this update, see how newspapers are meeting that challenge including a question: Can Papers Still Afford To Publish Every Day?
The box is already open — time to think beyond it It is not your grandmother’s marketing mix anymore. Those willing to adapt to the market and evolve will win.
Telegraph Owners Put Paper Up For Sale The new year will likely bring new ownership to The Telegraph, the Gate City’s only daily newspaper.
Ereader User Increases Slow Tablets may be more attractive to many users as multifunctional devices, but single-purpose ereaders still enjoyed a strong 44.2% surge in adoption in 2012 and will continue moderate growth in ownership in the coming years.
Hearst’s Carey sees mobile capturing half of digital traffic Hearst Magazines President David Carey said the publisher achieved nearly 800,000 digital subscriptions in 2012 – double 2011’s total but short of a previously stated goal of 1 million
33 percent of Americans own an ereader or tablet The latest study from the Pew Internet and American Life Project chronicles some unsurprising trends: eReaders saw an almost 10 percent growth in ownership this past year, while the number of people who owned tablets grew 15 percent.
Belgian Media Plan Shared Paywall Despite a new agreement with Google, Belgian media will launch their own shared user management and payment system, reducing the amount of free content on their sites.
OC Register Defies Trend To Shrink Costs Aaron Kushner, publisher of the Orange County Register, has added about 75 journalists and, with 25 more coming, and will have expanded the newsroom by half since his investment group bought the newspaper last July.
For newspaper stocks, 2012 was a surprisingly good year Total revenues are not yet headed in the right direction, but investors still liked what they saw in the newspaper industry last year and bid up share prices accordingly.
Data logs reveal Apple testing iOS 7 and next-gen iPhone Work on the next iPhone and iOS 7 is underway, with test devices now appearing in website and application data logs.
Holiday Week 2012 Sees New iOS And Android Device Activations Rise To 50M Total, A 150% Increase App analytics platform Flurry has released its annual look at how many new mobile devices came online during the holiday season, and the results show a dramatic change from the situation a year ago
Newspapers, B2B Losing Online Adspend Share Blame the robots, blame retargeting, or blame the great comet ISON; whatever the cause, traditionally high-priced targeted media sectors newspapers and business to business publications are finding they are increasingly losing out in the race for online ad dollars.
Should newspapers start phasing out editorials? Here’s a sad fact as we’ve reached the end of 2012: The editorial director of an influential California news organization, one that says it is dedicated to producing “stories that hold those in power accountable,” believes there should be fewer voices dedicated to that cause.
Location Based Marketing 2012: A Year In Review 2012 was an interesting year for location-based services (LBS) and the marketing capabilities that come hand in hand with these services.
News Publishing Co. Files Chapter 11 Reorganization News Publishing Co., parent corporation of the Rome News-Tribune, Calhoun Times, Walker County Messenger, Catoosa County News, Cedartown Standard and Rockmart Journal, has filed a petition for Chapter 11 reorganization.
Can Papers Still Afford To Publish Every Day? The business model of newspapers has been to publish on as many days of the week as possible for as long as anyone can remember.
How the Seattle Times made an iPad book from its best photos of the year At the end of each year, The Seattle Times chooses its Pictures of the Year to feature in online galleries and its weekly print magazine.