Newspapers are maximizing the opportunities within their print audiences and growing digital audiences and engagement in order to develop a sustainable model for the future. In this update, see how newspapers are working to meet that challenge including the study, “We Would Shop Less Without Newspaper Inserts”
Smartphone shopping perils publishers The smartphone has emerged as the hottest shopping accessory since the brown paper sack
The Atlantic Launches HTML5 iPad Web App American magazine The Atlantic has been providing literary and cultural commentary for more than 150 years, but its traditional roots haven’t hindered it from evolving into a publication fit for the digital age
Local Online Ad Rev To Grow 31% In 2013 Online advertising is expected to make up 25% of the total local ad pie in 2013, growing 31% over 2012’s total to $24.5 billion, according to a new report from Borrell Associates. Local ad spending as a whole is predicted to rise 8.2% to $96.2 billion.
The newsonomics of the digital-only paywall parade It’s a rare moment: Legacy media leading the way on digital strategy, and watching the web-only guys follow behind.
Flaming man, bear driving car fail to distract newspaper readers in ad. The Belgian publishers trade group Newspapers Work released an ad at Christmas time purporting to show the power of the printed word.
Daily Deals: Still Lucrative for Local Publishers The close of 2012 was not kind to pure play daily-deals companies.
Walgreens’ Mobile Tactics Include foursquare and Store-Inventory App Rich Lesperance leads the Digital Marketing and Emerging Media group at retailer Walgreens. He spoke with eMarketer’s Tobi Elkin about millennials’ dynamic shopping habits and how Walgreens is accommodating them.
FM Radio On Cellphones Comes To Sprint For years, the radio industry has watched with worry as consumers snap up all kinds of electronic gadgets — from cellphones to tablets to set-top TV boxes — that deliver seemingly every kind of media but that old standby, terrestrial radio.
Multipurpose Devices Sway Consumer Interest The rise of the multifunctional device is perhaps epitomized by the smartphone—it’s a phone, computer, web browser, camera and gaming platform folded into one device that fits in your pocket.
Facebook Tests $100 Charge To Email Zuckerberg Would you pay $100 to message Mark Zuckerberg? Facebook says it’s testing some “extreme price points” to let users pay to have their messages seen by people who are not their friends.
Are Mobile Phones The Future Of News Video? The use of an Instagram exposure on the cover of Time tells us volumes about not only where the photography business is going, but where the video business is sure to follow
Google Debuts Zavers Digital Coupon System The new digital coupon solution lets users find discounts on their favorite retailer sites and save coupons to their accounts
What Publishers Really Think of Agencies Publishers have it rough. The supply-demand imbalance has given agencies the upper hand in negotiations. Add in the challenge of programmatic ad buying, and you’ve got some bruised feelings on the sell side.
Apple feels sting of intense competition As smartphones continue to evolve from a tech geek’s dream to more of a status symbol reaching a broader group of consumers, Apple is struggling to expand the reach of the influential, yet pricey iPhone.
Print suddenly spies hope amid the struggle and the losses Circulation and advertising continue to slip – but, both here and in the US, a determination is now emerging to fight the decline rather than merely manage it
Newspaper audience aged severely since 2010 The population of people reading newspapers has aged dramatically in the last three years to the point that nearly three-quarters of the audience is aged 45 or older, according to my analysis of survey and census data.
More Print Ad Declines Coming Last year was bad for print and this year won’t be much better, according to the Advertising Consensus Forecast from the World Advertising Research Center, which predicts further declines for both magazines and newspapers in the U.S. in 2013-2014.
Pennsylvania paper gains subscribers after Patriot-News reduces print frequency Editor George Spohr says “new circulation starts have been incredible” at The (Carlisle, Pa.) Sentinel since The (Harrisburg, Pa.) Patriot-News reduced print frequency this month.
Millenials: “We Would Shop Less Without Newspaper Inserts” A new study by marketing services company Valassis finds that while Millennial shoppers (ages 18-34) are accustomed to receiving advertising messages on a daily basis from a variety of online and offline sources, newspaper inserts play an important role in their shopping routines, purchasing decisions, and often spur online shopping.
Why the newspaper has a future in the digital age John Waters-“I do not share the widespread view that the newspaper industry is doomed, and that we must therefore hasten after the mob lest we be left behind.”