Newspapers Digital First News Summary-3/08/13

tablet logoNewspapers are maximizing the opportunities within their print audiences and growing digital audiences and engagement in order to develop a sustainable model for the future.   In this update, see how newspapers are working to meet that challenge including the news that FT digital subs overtake print

Advance Digital Push Is Smoother In Syracuse                                                                   While the transition to a digital-first model at Advance Publications’ The (Syracuse) Post-Standard is going smoother than the company’s New Orleans Times-Picayune, Advance is wondering if it made the right move at the right time.

Journal Register could shed 840 jobs in Michigan                                                                 The Journal Register Co., which publishes newspapers in 10 states including Michigan, and is owned by a New York hedge fund, is expected to be sold in mid-April to a company controlled by the same fund.

Publishers Opt Out of the Pageview Rat Race                                                                          The promise of the Internet was that anyone with a keyboard and a connection could become a publisher and make tons of money. Like many promises rooted in theory, when it comes to practicality, things are quite different.

 Online Video Cos. Will See 70% Rise In Ad $$$                                                                 Total television and video ad spending is expected to decline 2% in 2013, despite big increases on the digital side

Hartford Courant says new site does not have a paywall                                                       The Hartford Courant has a new site called CourantPlus. Matt DeRienzo, group editor of Journal Register Company’s Connecticut papers, calls it a paywall. Print subscribers, he reports, received a postcard offering free access to the site through March 17.

Your next Kindle could be embedded in your car                                                            Amazon is officially part of the connected car, having launched its first app, Cloud Player, on Ford’s Sync platform. It’s next app should be obvious. Amazon already has the technology to integrate the Kindle into the dashboard.

The Rise of Programmatic Branding in RTB                                                                          Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers.

Why traditional publishers won’t buy Globe                                                                        When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. 

Digital subscriptions needed to support quality journalism                                                    In mid-March, The Seattle Times will launch a new digital-subscription plan for users of Seattletimes.com. Print subscribers will continue to have unrestricted access.

Steady Gains for Mobile Paid Search                                                                                   Nearly one in four paid clicks came from a mobile device in Q4

Turn Local Readers Into Contributors                                                                                          A service that enables readers to submit mobile captured video and photo directly to their local newspapers launches today. 

Tabloid Chic: How Racy Headlines Unlock Money and Power                                           Once headed for a bland retirement within newspapers, the headline is making a striking comeback online, where tabloid come-ons increasingly convert to fame and fortune.

A proposed Florida law targets mugshot sites, but hits journalists’ First Amendment rights  Even staunch free speech advocates recognize that these mugshot companies are, at the very least, distasteful. But, of course, the First Amendment does not allow the government to regulate content simply because it is distasteful

Columbus Dispatch cites ad, readership gains                                                                        Two weeks after its launch as a fully sectioned compact broadsheet, The Columbus Dispatch has racked up new advertisers, new readers and, maybe even more importantly, new energy.

An eye on the Times-Picayune’s numbers                                                                              Some questions about what executives say are positive circulation trends

FT digital subs overtake print                                                                                               Among the highlights from Pearson’s 2012 report: Financial Times digital subscriptions surpassed print for the first time, and ebooks accounted for 17 percent of Penguin’s global revenues.

33% Of Time Online Spent On Mobile                                                                                  About 125 million U.S. consumers own smartphones, while another 50 million own tablets

Data management apps appeal to pubs                                                                                   Data management platforms — software designed to help publishers tap into data created by users on their websites — beginning to gain traction as newspapers examine new ways to mine the value generated by their online traffic. 

Safeway Envisions Future Without Print Ads                                                                          No. 5 Grocery Chain Says Digital Coupons Gaining in Popularity

2 critical (and often missing) elements of a paywall strategy                                            Much of the talk of digital meters and other paid content models focuses on logistics: what’s the right price, how many free views does a visitor get, how to handle social referrals, etc. But publishers tend to overlook two key elements that extend beyond the paywall itself: promoting it and supporting it.

Thanks for reading!

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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