Newspapers Digital First News Summary-4/05/13

tablet logoNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a question- Can Newspapers Evolve Into ‘Local Membership’ Organizations?

Newspapers killed newspapers,’ says reporter who quit the business                          Allyson Bird autopsies the business she left

Promotions Skyrocket, Ads Drop                                                                                              U.S. businesses are spending less on advertising than they were 10 years ago, while spending on promotions has nearly doubled in the same period,

Glory days’ of journalism? No, yes, no and yes.                                                                          In nine years of calibrating the health of the news media in the United States, the Pew Project for Excellence in Journalism never has painted a bleaker picture of the performance and prospects of the press than it did in the annual report. 

Print Readership of the Chicago Reader … Rising?                                                                    In a post on Time Out Chicago‘s decision to end its print edition, Michael Miner reveals that print readership of the Chicago Readerhas grown by 38 percent(!) since 2010, according to figures from The Media Audit

How Digital Behavior Differs Among Millennials, Gen Xers and Boomers                    While internet usage is nearly ubiquitous in the US, mobile phone and mobile internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth.

When advertising becomes content, who wins — advertisers or publishers, or both?     One of the biggest trends in media at the moment is “sponsored content” or what some call “native advertising.” But is it the savior of online media, or just another mirage in the advertising desert?

The newsonomics of GAFA’s global reach                                                                         Google, Apple, Facebook, and Amazon are dominating online advertising. How can publishers find profitable niches in their shadows?

Introducing                                                                                                     The in-depth articles, columnists and photos that have made The Chronicle San Francisco’s newspaper for generations have a new digital home with the debut of

Can Newspapers Evolve Into ‘Local Membership’ Organizations?                       Newspapers are well positioned to start these kinds of programs. They have great brands that are well-known in their communities, they already have a membership base in the form of subscribers, and they have strong relationships with local businesses and organizations.

New York Times closes another loophole in its digital paywall”                                              A popular trick, called NYClean, to get around the New York Times’ article limit no longer works. The development coincides with the Times’ ongoing effort to shut down loopholes around its digital subscription.

Skinny and white: the fashionable new look for news sites                                                   Call it fashion week for the news industry. This month, three major American journalism shops have said they will be redesigning their websites: Reuters, the Wall Street Journal, and the New York Times.

Congress Passes Resolution to Preserve Saturday Mail                                                       Both the Senate and the U.S. House of Representatives approved legislation that blocks the U.S. Postal Service’s plan to halt Saturday delivery of periodicals, first-class and standard mail. The Government Accountability Office (GAO) also determined this week that the USPS is bound by the ruling, due to the financial support provided by the U.S. Government.

USA Today announces two big changes                                                                                    USA Today is making “big changes” by putting the cover story in the newspaper “on hiatus” and keeping story jumps to a “bare minimum, if at all,” editor in chief Dave Callaway announced to staffers in a memo on Tuesday.

Why Publishers Would Miss Cookies                                                                              Mozilla’s announcement that third-party cookies will be blocked in the future is not going to lead to positive effects for publishers or even improve advertising.

Looking For ‘Oxygen,’ Small Papers Erect Digital Pay Walls                                                The Washington Post and the San Francisco Chronicle recently said they will start charging readers for online content, joining big papers like The New York Times and The Wall Street Journal. Some large papers have made it work because they offer a lot of unique content. But the same holds true for tiny community newspapers, like the weekly Chinook Observer tucked in an isolated corner of Washington state.

Why Media Sites Should Adopt Responsive Design                                                  Responsive design is the big buzz of 2013. If 2012 was foretold to bring prosperity based on the Chinese zodiac, Mashable’s prediction for 2013 forecast a big year for responsive design, presenting a significant paradigm shift in the web design and development world where previously we were restricted by browser or device. 

Leaner, Meaner Media Finally Ready to Invade Agency Turf                                      Everyone loves a Cinderella story. Whether it’s David slaying Goliath or a college basketball team’s unlikely journey from dark horse to Final Four contender, it’s hard not to root for an underdog.

Paywalls rise                                                                                                                                   It’s paywall season right now: the Washington Post, the San Francisco Chronicle, the Telegraph,the Sun — all have recently announced plans to erect paywalls in an attempt to extract subscription revenues from their most loyal online readers.

Native advertising: A fine line between ‘innovative’ and ‘insidious'”                                  Two camps are forming around native advertising. One believes the practice is evil, or, in the words of Mediassociates VP Ben Kunz, “insidious.”  The other camp believes native advertising is an innovative way to “add value” to the advertiser-audience relationship.

Thanks for reading!

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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