Newspapers Digital First News Summary-4/19/13

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a discussion on What Are People Actually Doing On Their Mobile Phones? 

Cleveland Paper Shifts To 3-Day Delivery                                                                                    A new digitally focused media company, the Northeast Ohio Media Group, will launch this summer to help meet the rapidly changing needs of local readers and advertisers.

A majority of the biggest newspapers in the country now have paywalls                      Smaller and mid-size newspapers have been the early adopters when it comes to paywalls. But now, more of the big papers are starting to flip the switch too.

What’s Holding Back Responsive Web Design?                                                            Responsive web design — where “one design fits all devices” — continues to gain momentum. Dozens of responsive sites have popped up, and a recent post on Idea Lab from Journalism Accelerator outlined how and why media sites should go responsive.

Facebook to See Three in 10 Mobile Display Dollars This Year                                        Mobile advertising will reach $7.29 billion in 2013, and Google will take home more than half of it

Big Changes for Apple’s iPhone                                                                                                Apple Is Preparing Such Big Changes To The iPhone Software That Engineers Are Using Special Filters To Hide Their Screens

Mathew Ingram: Why I admire the OC Register, even though I disagree with almost everything they are doing I may disagree with them about the benefits of a hard paywall, or the wisdom of cutting 90 percent of the newspaper’s blogs, but at least the owners of the Orange County Register are putting their money where their mouths are.

Report: Local Mobile Ad Rev To Hit $9B By ’17                                                                       U.S. mobile local advertising revenue is expected to grow at a rate of about 49% per year to hit $9.1 billion by 2017, according to a new forecast from BIA/Kelsey.

Belo Makes Mobile Push As Traffic Spikes                                                                              With about 50% of its traffic coming from mobile, Belo is making an aggressive shift toward restrategizing mobile content creation.

Retailers Expecting Explosive Mobile Growth This Year, Focusing On Apps                      The overwhelming majority of retailers surveyed by mobile experience management platform Artisan say they expect mobile commerce to grow at a faster pace in their organization than online commerce once did.

The newsonomics of the Orange County Register’s contrarian paywall                                Get your hot dogs. Get your beer. Get your newspaper. Step right up.

Newspaper revenue decline slows in 2012                                                                   Newspaper industry revenue declined last year at its slowest pace in six years, as publishers turned to new businesses and raised more money from online subscriptions.

Is It Good for Publishers When Advertisers Are Distributors?                                Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting advertisers benefit from social sharing by distributing editorial content to prospective customers.

Digital First Media’s John Paton on newspapers and paywalls                                          Digital First Media chief executive officer John Paton says that paywalls aren’t the answer for newspapers, and that print is eventually going to go away — which is why the company needs to take more risks.

Flipboard is a giant iceberg lurking in the path of the media                                     Flipboard’s recent update lets users create custom “magazines” and share them. For a large swath of the publishing industry, this provides a glimpse of what (for them) could be a grim future.

Newspaper ad sales skid for seventh straight year                                                    Advertising sales, the predominant revenue stream for the newspaper industry, dropped for the seventh year in a row in 2012, falling to less than half the record $49.4 billion achieved as recently as 2005.

Deeper data dive finds $5.5 billion in uncounted newspaper industry revenue.              Years of negative reports on ad revenue losses could leave the newspaper industry muttering, “I demand a recount.” The Newspaper Association of America has just completed such an exercise and found some solid gains that have been overlooked previously in its own measurements.

What Are People Actually Doing On Their Mobile Phones?                                    InsightsNow for AOL and BBDO have created an infographic based upon a study conducted by the company in 2012. Over 20 users composed a seven-day journal and in-depth interviews about their mobile activity.

Toronto Star Tests Monthly E-Book Subscriptions                                                                 The Toronto Star is testing the e-book market with a dedicated subscription model. Launched in November 2012, Star Dispatches is the brainchild of the Toronto Star’s marketing department.

AOP census predicts 15% rise in digital revenue this year                                            Research by the Association of Online Publishers reveals optimism in sector but diversification in revenue streams

One downside of paywalls: Where does your growth come from?                                Paywalls can bring in extra revenue for newspapers and other traditional media outlets, and they can help keep existing readers from leaving — but how do they help bring in new readers? And what happens if they don’t?

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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