Newspapers Digital First News Summary-4/26/13

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including A Look At How Gannett’s Digital Strategies Are Paying Off

Extra, extra: Newspapers aren’t dead yet                                                                        Painfully slowly, not all that surely, but still, a new business model for newspapers is taking shape.

Gannett, Times Co. Web Paywalls Have Been a Success, Report Says                         Gannett Co., New York Times Co. and other newspaper publishers are finding that consumers are willing to pay for online subscriptions for access to local news content, according to a report from Borrell Associates Inc.

Flipboard Adds 3 Million Users Since Launch Of Personalized Magazines, Over 500,000 Magazines Created To Date                                                                                                   Mobile magazine Flipboard revealed today that over half a million personalized magazines have been created on its platform since the launch of the new feature just two weeks prior.

Two charts that tell you everything you need to know about the future of newspapers  The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

The newsonomics of recycling journalism                                                                          There’s an important number in his week’s first-of-its-kind Newspaper Association of America report

Newspaper Paywalls are a Defensive Strategy                                                                            In a dying industry, the sensible thing to do is to maximize your revenues before you die. Paywalls might well make money for newspapers. But that doesn’t mean that newspapers aren’t dying. Quite the opposite.

Pricing Engine Launches the First Solution for Small Businesses to Create, Manage and Optimize Online Advertising  Pricing Engine, www.pricingengine.com, today announced the launch of an easy-to-use but powerful platform for online advertising that levels the playing field for small business owners looking to significantly improve the performance of their ad dollars.

Star Tribune Unveils StarTribune Weekly Ads to Streamline Shopping Experience and Give Advertisers More Options Star Tribune Media Company today unveiled new enhancements to Star Tribune Weekly Ads, the digital preprint solution that enables print advertisers to reach thousands of additional, motivated shoppers on StarTribune.com, Minnesota’s most-visited local website.

Publishers Strike Back on Data                                                                                                After years of allowing third parties to plunder precious publisher data, publishers are now starting to take control of their data.

A Look At How Gannett’s Digital Strategies Are Paying Off                                           During 2012, Gannett introduced paywalls across all 81 properties in its U.S. community newspaper division

Newspapers Weigh Value Of Digital Subs                                                                   Newspaper have moved the paywall discussion beyond whether they will happen to how they will be implemented and are now looking at what is the best way to structure their digital subscription models

NAA: Papers To Return To Rev Growth In ’14                                                                         Jim Moroney, publisher and CEO of The Dallas Morning News and outgoing Newspaper Association of America, told attendees at the NAA’s mediaXchange conference that the industry would see its first year-over-year revenue increase by early 2014.

New York Times considering cheaper subscription option                                               Asked for a key lesson learnt from developing the New York Times paywall, Paul Smurl tells Journalism.co.uk ‘we should have done it sooner’

The newsonomics of Pulitzers, paywalls, and investing in the newsroom                       Could it be that investing in the newsroom isn’t just good for journalism — that it’s also good for the bottom line?

Newspapers Face Softened Requirement in 2014 for Intelligent Mail Barcodes Newspapers claiming automation mailing rates for their Periodicals newspapers or Standard Mail flats not eligible for Enhanced Carrier Route rates face new hurdles on Jan. 26, 2014, as the U.S. Postal Service’s mandates for Full-Service Intelligent Mail Barcodes (IMbs) kick in.

4 key elements of a digital media business                                                                            What can traditional publishers learn from pure play digital and social media companies? Plenty.

Twitter Adds Google-Like Keyword Targeting                                                                 Twitter has already been showing users ads based on what they read. Now it’s trying to target them based on what they type.

The Future of TV: Cobbling Together Digital Services                                                           The future of TV is a patchwork of digital services rather than cable providers dominating markets around the country, panelist after panelist told the audience at Ad Age’s Digital Conference today.

AP Head: Alliance With Papers Is ‘Beyond Biz’                                                                     Gary Pruitt, president and CEO of the Associated Press, in an exclusive interview with NetNewsCheck said the news organization maintains “an enduring relationship that goes beyond business” with newspapers.

Americans spend more than a quarter of their time online on social media                        An Experian Hitwise survey of time spent online says Americans spend 27 percent of their time online using social media.

Thanks for reading!

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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