Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including Advice for editors: Disrupt your newsroom culture
The newsonomics of the mobile aggregator roundup Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators
Majorities in Most Countries Perceive Their Media as Free People worldwide are more likely to believe the media in their countries are free than not
Native’ Is a Means to an End Native advertising has been the online marketing world’s shiny new object for the better part of a year. Sponsored posts, branded video and search ads could all be fairly characterized as native advertising, as could a full-page denim ad in a fashion magazine or a Coca Cola-sponsored pre-movie quiz if we stretch the definition a bit.
Every page is your homepage: Reuters, untied to print metaphor, builds a modern river of news Reuters, as a wire service, has the concept of a minute-by-minute stream of news deep in its DNA.
Advice for editors: Disrupt your newsroom culture Chances are that your newsroom culture needs some disruption
Marketers Should Pay More Attention To Native Ads Are native ads “consumed” the same way Web surfers consume editorial content?
Think micropayments for media can’t work? Greg Golebiewski says you are wrong There is a conventional wisdom in the media industry that micropayments for online content don’t work, but Greg Golebiewski of Znak It says that this isn’t true, and that media companies need to experiment with the model.
How The Boston Globe used its dual sites to cover the marathon bombing While Boston.com focused on community outreach and delivering “what you need to know,” BostonGlobe.com delved into traditional reporting backed by multimedia and interactive graphics.
The Dallas Morning News’ paywall is getting a makeover to try to capture digital-only readers Publisher Jim Moroney says the paper will be adding a “greatly improved, metered paid-access model that is much more consumer friendly in every way.”
OC Register drops adult ads An Orange County Register spokesperson confirms a report in the OC Weekly that the news organization will no longer accept adult ads.
Advocate owner says he ‘tried to buy’ Times-Picayune The Baton Rouge, La.-based Advocate announced Wednesday it was hiring four reporters from the Times-Picayune, a paper with which it is engaged in a growing newspaper war.
Study: Consumers Respond to Print Ads A new study from the Newspaper Association of America found that consumers were likely to make a purchase based on information in a print ad. Consumers reported that the used newspaper ads to plan their shopping or obtain coupons.
Newspaper rivalry good for readers The great south Louisiana newspaper war is on. This one is unlike those from the early 20th century in big cities, when the struggle was between two established papers rooted in the same market.
How publishers can win at mobile commerce In the never-ending quest by marketers to put the right offer in front of the right consumer at precisely the right time, inner space is becoming the next frontier for mobile commerce – and a major opportunity for newspaper publishers.
Philadelphia Inquirer returns to newsstands on Saturdays The Saturday paper will return to newsstands this weekend after nearly a two-year absence.
How publishers are failing to deliver mobile advertising, and what you can do about it Everyone’s talking about cross-platform media, but not many brands are doing it well – especially when it comes to advertising
New York Post’ offers buyouts; seeks 10-percent staff reduction in attempt to avoid layoffs The New York Post is offering voluntary buyouts to newsroom employees, editor-in-chief Col Allan informed the staff in a memo obtained by Capital.
This is the best moment to be in journalism Even though you love working in media and mostly love the other people who do, too, it got to be really depressing.
Hearst Hires Troy Young as Digital Media Chief Hearst Magazines, the publisher of such venerable titles as Esquire and Cosmopolitan, said on Wednesday that it was creating a new position, president of digital media
More groups organize against the Koch brothers buying Tribune’s newspapers. The possibility of Charles and David Koch buying Tribune Co.’s newspapers “has struck a nerve in this liberal corner of the country,” The New York Times reports from Los Angeles.