Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including What newspapers need to learn from the disruption in the auto industry
4 reasons some companies are late to the mobile party To those brands that still don’t “get” mobile, it’s time to pluck your heads out of the sand and see what the power of geo-targeting, mobile coupons, augmented reality, etc., can bring to your bottom line.
Advice for editors from Dan Rowinski: Rethink your mobile approach How does your site look on mobile? There is a good chance it looks like crap. That is probably going to be your first and biggest problem.
Lancashire Telegraph’s 44pc cover price rise sees 100 extra pages added The Lancashire Telegraph is raising its cover price next week from 45p to 65p from Monday to Friday as it relaunches the paper with new supplements and more news and sport.
Newspapers continue to soar in Asia Print newspaper circulations continue to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience for newspaper content as never before
New York Times Is Said to Consider More Sponsored Stories Looking to imitate the business models used by startups such as BuzzFeed Inc., NYT is considering letting advertisers sponsor more stories on its website, two people with knowledge of the situation said.
The Third-Party Cookie Divide Is Debilitating the Industry The digital advertising industry is unnecessarily dividing itself, dangerously so since Mozilla announced its intention to block third-party cookies by default in an upcoming version of Firefox.
Mobile Tracking Tech Fuels Gas-Station Promos Gas stations, retailers and restaurants would love to have a better handle on the size and scope of the market they could reach but don’t. To do that, some are experimenting with a new technology that tracks consumers through their mobile devices and aims discounts and offers to their phones.
What newspapers need to learn from the disruption in the auto industry Newspaper companies might not want to think of their business as being similar to industrial manufacturing like the car industry, but in many ways it is
Advocate strikes deal to print New Orleans obits The (Baton Rouge) Advocate “has reached deals with more than a dozen funeral homes to begin printing their obituaries” in its New Orleans edition, the paper reports.
29pc of consumers would choose a smartphone over a wallet when going out Consumers are becoming frustrated with the limitations of cash, with 29 percent of Americans saying they would choose a smartphone over a wallet if they could only bring one item when going out,
Deal Site Marketers Association Launches Amist Negative Press About the Deal Site Industry With Daily Deal Sites being able to deliver a ton of new clients to a business, the opportunity to step in and help businesses use Daily Deal Sites properly has been organized under an umbrella called the Deal Site Marketers Association.
The Journalist’s New Escape Plan: Start-Ups At first glance, it all makes sense. Leave the broken, somewhat depressing world of media for the fertile and more exciting soils of a start-up. A chance to buildsomething while old media burns to the ground.
Google’s Matt Cutts Issues New Warning on Advertorials & Paid Content Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid “content”, whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.
Production: Miami Herald Invests In New Facility The Miami Herald is making news instead of covering it. In May 2011, the Herald purchased 14 acres of land and structures in the Westpoint Business Park in Doral, Fla., to construct a brand-new production facility, consolidating its operations into one streamlined location.
Is mobile native advertising over-hyped? While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging with is sponsored.
The Washington Post’s paywall will rise on June 12 The Washington Post released more details about its forthcoming digital subscription plan, which will go into effect on June 12.
New newsrooms may seem small, but they can pack a punch Never doubt that a small group of thoughtful, committed citizens can change the world
Amazon wants to sell you groceries The company has been testing AmazonFresh in its hometown of Seattle for at least five years, delivering fresh produce such as eggs, strawberries and meat with its own fleet of trucks.
Newspaper Revenue Declines to Last Through 2017 Despite the promise of online paywalls and gains in digital readers, U.S. newspapers’ total revenue will continue to decline through at least 2017, a new report said.
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