Newspapers Digital First News Summary-7/19/13

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how the  Timing of print-to-digital transition is crucial to success for publishers

TV Tops Web, Print As News Source                                                                                      Some 55% of Americans turn to TV first to get the news, according to a new poll from Gallup. The Internet was the second-most popular news source at 21%, followed by newspapers (9%) and radio (6%).

Gannett and Tribune pivot to TV: Is it wise?                                                                    Turning away from their roots in the newspaper business, Gannett Inc. and Tribune Co. are embarked on a pair of ambitious transactions that will transform them into two of the largest players in local TV broadcasting, but here’s the irony:

6 rules of survival for publishers                                                                                             Some thoughts on how to thrive in the rapidly evolving, always-on, social, shareable, portable news publishing industry.

Augmented Reality Developers To Spend $2.5B By 2018                                        Augmented reality applications face challenges, but at least one research firm remains positive the technology will lead to a bright future.

By the numbers | Dealing with print ad declines                                                                   Even as Gannett pushes deeper into broadcasting, advertising revenue from newspapers and other print publications remains the company’s single-biggest revenue source.

U-T Fuses Print, TV In Bet On Media’s Future                                                                          U-T San Diego has been expanding its experiment with an online “television station,” which now streams video 24 hours a day online and on two local cable systems

If you don’t like the chaos of breaking news, you should probably stay off Twitter            As with so many other news events, there was plenty of speculation and misinformation flowing on Twitter

How TV could suffer the fate of newspapers                                                                               In pivoting aggressively from print to local TV, Gannett Inc. and Tribune Co. are embracing a legacy media model that could be headed for the same audience fragmentation and economic dislocation as the newspaper businesses they are trying to escape. 

Timing of print-to-digital transition is crucial to success for publishers                             All news publishing is going the direction of digital. The only question left for publishers to contend with is when (and how) to orchestrate the transition.

What’s Next For Native Ads? Controversy Gives Way To Market Realities                   What exactly is a native ad? Everyone’s got an answer

How fast is the mobile revolution changing the world? Ask the Smartphone Generation To be relevant for millennials, a.k.a. the Smartphone Generation, news organisations have to stay on top of not just the latest device, but also privacy issues, Big Data, technology education, and more.

The smartest guys in media give up on print                                                                            For all the corporate-speak accompanying the dramatic restructurings of Twenty-First Century Fox, Time Warner and Tribune Co., the simple reason these diversified media giants are jettisoning their publishing assets is that their leaders fear for the future of print.

Newsroom Diversity: A Casualty of Journalism’s Financial Crisis                                     New numbers from the American Society of News Editors show that the progress of women and minorities in media has halted.

Publishers Try Pay Walls Where Watching Video is the Key                                    Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser’s video.

So Your CEO Says You Need to Be A “Digital First” Publisher?                                Designing a high-level framework for turning your company into a digital first publisher is one thing. Determining the key drivers of digital success is another.

Most Major Publishers Push Native Ads                                                                             Nearly three-quarters (73%) of member sites polled by the Online Publishers Association offer native advertising options, with that figure possibly hitting 90% by year’s end.

56% of American adults are now smartphone owners                                                            For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind.

What if the price you had to pay to read a story dropped as more people clicked on it? While everyone is trying to figure out a way to monetize online content via paywalls, John Battelle of Federated Media wonders whether a “group buying” approach would work better by giving readers an incentive to sign up.

The Newsonomics of the Tribune Detour                                                                                 The big question is why Tribune would go through the time, money, and bother to split the companies when it doesn’t want to be in the newspaper business and has would-be buyers waiting for company data.

It’s the engagement, stupid: Jim Chisholm says newspapers need to do more to earn attention Newspapers’ declining hold on audience attention began long before the web came along, the Scottish newspaper consultant argues, and tablets are one of the best hopes for reclaiming it.

Thanks for reading.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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