Newspapers Digital First News Summary-7/26/13

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on What news organizations are learning as they refine their digital pay models 

Tablet users are sticking close to the wifi                                                                                Peter Kafka breaks down an interesting new report that includes a look at how consumers are connecting their tablets to the web:

About a quarter of Americans say journalists contribute little to society                                27 percent of Americans say journalists contribute little or nothing to society’s well being, according to a study by the Pew Research Center’s Forum on Religion & Public Life.

Why media executives must stop playing Simon Says and make up your own game Different companies on disparate markets have all come to the same conclusion as to how they will stay profitable. This herd mentality is not only blatantly anti-intellectual but also dangerous.

The Best Thing We Could Find About Tribune’s Newspaper Split                                           As the company’s executives explain the plan to potential investors, the first slide in their pitch book should be this: The paywalls are working.

How Investing in Print Could Pay Off                                                                                 Tribune Chief Executive Officer Peter Liguori said in a May memo to employees that the company had received “a great deal of unsolicited interest in our publishing businesses, which says a lot about the strength of our brands.”

What news organizations are learning as they refine their digital pay models                    Now that the logic and financial benefit of digital pay plans has been broadly (but not universally) accepted at newspaper companies, a second generation of issues and solutions is emerging.

Study finds elders pick web over newspaper, too                                                                        In fresh evidence of the mounting demographic challenge facing publishers, a new study from Oxford University found that online sites beat newspapers as the preferred news source for every age group – including those over 55 years of age. 

Georgia newspaper chain closes its photo department, tells reporters to take pictures    The Sun-Times isn’t the only news organization that recently got rid of its photo department

Publishers should jump on content marketing bandwagon now                                          More than just a fad dreamed up by publishers, content marketing could be a key to funding big journalism in the future — as long as the industry can deftly walk the line between journalistic and sponsored content.

Everyday goal for local media companies: The greatest show on earth                           What’s a local media company’s No. 1 job, whether it’s a newspaper company, a TV station or a radio station? Simple: Win the biggest audience, every day. You have to win audience to win advertising dollars.

Gannett Newspaper to Outsource Local News to Readers                                                     The Asbury Park Press announced it would make a return to covering “good” news, local history and heroes in Ocean County with a section called “Hometown” with coverage “one community at a time.” The catch, according to the company press release, was that a portion of the hometown section would be written by their readers.

Tulsa World announces reorganization plan and layoffs of 50 employees                         Tulsa World President and Publisher Bill Masterson made the announcement in an internal memo to staff. Citing “widespread industry norms,” Masterson said the reorganization was made after a careful analysis by management.

Apple could be planning enhanced TV service with ad skipping                                      Apple’s talks with big cable over a comprehensive TV service seem to be back in motion

Are Traditional News Operations Really Ready for Innovation?                                             As news professionals — and journalism educators — rethink their businesses, they are championing the words “innovation” and “disruption.

Sponsored Content: An Ethical Framework                                                                              The PR industry will have journalistic sensibility on what makes a good story and how it fits, then to decide whether it merits further promotion.

Quebecor’s Sun Media closes newspapers as ad rev dries up                                        Canadian media and telecommunications conglomerate Quebecor Inc’s Sun Media Corp cut 360 jobs, for the second time in less than a year, and said it was closing eleven newspapers to cut costs amid falling ad revenue.

Responsive Design: Not One-Size-Fits-All Fix                                                                      While responsive design can promote usability and accessibility for sites, the downside is a sense of monotony and plainness.

87pc of retailers investing more in mobile email this year                                                      The majority of top retailers either are using or have plans to implement mobile email tactics in 2013, according to a new report from Shop.org and Forrester Research.

“Is Native Advertising an It Girl?”                                                                                              For the last 12 months, native advertising has been the industry’s It Girl. The problem is, no one agrees on how to measure native’s effectiveness – or even how to define it.

The newsonomics of 2013’s second half, from ad depression to day dropping to real estate as destiny What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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