Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how The Next Wave of Ads Knows Everything About You — Before You Do
Of digital riptides and original sin — was the decline of newspapers inevitable? Several media industry executives argue that the disruption of the newspaper industry was inevitable, and that there was nothing much those in charge of the business could have done to prevent it or adapt to it. But is that true?
The Next Wave of Ads Knows Everything About You — Before You Do Welcome to the world of inference advertising, which relies on targeted ads that use yoursmartphone’s geo-location and social history to serve relevant mobile ads that know what you want, even before you do.
Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding its self-regulation program to mobile devices.
Print Dead At 1,803 Sources close to print, the method of applying ink to paper in order to convey information to a mass audience, have confirmed that the declining medium passed away early Thursday morning.
The nation’s newspaper wars, compared You’d think newspaper wars would have disappeared after their prize — becoming a city or region’s dominant daily — became the sort of “victory” you wouldn’t wish on your bitterest enemy.
Advance Publications memo: ‘Our new companies are performing well’ Randy Siegel, Advance Publications’ president of local digital strategy, tells colleagues that “although we have reduced the frequency of home delivery [in New Orleans and other Advance newspaper markets], we’re pleased that for the six-month period ending March 31, 2013
Don’t force print-shaped content onto a mobile-shaped platform Pilot mobile project at Trinity Mirror seeks answers to three fundamental questions about the future of mobile newspapers.
McClatchy second-quarter report reflects drop in earnings, increase in subscribers McClatchy’s latest earnings report shows it earned $11.8 million in the second quarter compared to $26.9 million in the same quarter last year.
Research shows newspaper advertisements across platforms deliver best results Just as newspaper content extends across all platforms, research — from news media companies like Aftenposten and MPG — indicates advertising should also migrate from print to online to mobile.
Carmakers rev creativity in shift to digital ads Automakers are turning up spending and creativity as they move to more nontraditional advertising, videos and social media campaigns to reach customers who aren’t spending much time in front of the TV.
Des Moines | Print sub rates said jumping 40% That’s according to a KCCI-TV report today about The Des Moines Register. Any such increase would follow similarly big rate hikes last year.
Mobile’s role in back-to-school grows as campaigns move beyond price promotions Mobile is playing a bigger role than ever before in back-to-school shopping for both consumers and marketers, whose strategies are beginning to move beyond simple promotions.
MediaPost Publications ‘Cleveland Plain Dealer’ Cuts Newsroom, A.H. Belo and Journal Publishing Revs Drop The newspaper industry was hit with more bad news mid-week, as the Cleveland Plain Dealer made deep cuts to its newsroom, and several newspaper publishers reported more revenue declines.
How Digital Age Has Reshaped The Ad Game” Madison Avenue is quickly morphing into Digital Drive.
Google Now and Google Glass could become your hyperlocal news readers” According to a news report, Google is experimenting with adding hyperlocal news cards to Google Now, its automated personal assistant for smartphones.
New York Times earnings: Digital subs up, but not enough to keep revenue from slipping Digital subscriptions across the New York Times’ properties are up, but overall revenues fell slightly due to declines in advertising. The company is planning new digital initiatives in the hopes of offsetting those declines.
The de-newspaperization of America It used to be there were local newspapers everywhere.
Digital Services Spur New Sales Tactics As legacy media companies turn to digital marketing services as a new revenue stream, they’re finding the training and incentive structures in place for their sales teams are stumbling blocks
US Time Spent on Mobile to Overtake Desktop Nonvoice mobile activity to account for nearly 20% of media time