Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how the New York Times Co. Invests in Video to Boost Ad Revenue
Newspapers and the internet in 1981 “We’re not in it to make money” (video)
Revenue Strategies That Work The industry is evolving, and so is the way we are making profit.
The Newsonomics of the New York Times Running in Place The New York Times is running faster under new CEO Mark Thompson, but it’s still running in place.
Newhouse: Advance Media ‘absolutely pleased’ with ‘Times-Pic’ evolution Advance Media came under intense criticism last year when it reduced its print circulation in New Orleans and three other cities, touching off a newspaper war with The Advocate, which moved into the New Orleans market with a daily printed paper.
Publishers Using RR Donnelley’s Press+ Boost Revenues by Raising Subscription Prices and Lowering Meters” The rapid shift to the paid model for digital access is supported by new data showing why digital subscriptions have become the leading source of new revenues and earnings for many publishers.
GateHouse Media Announces 2Q Results GateHouse Media, Inc. , today reported financial results for the second quarter ended June 30, 2013.
Is TV next victim of the Internet (and why newspapers should care)? Television finally seems to be feeling the Internet’s pinch. Newspapers should closely watch how the TV industry reacts.
Walmart boosts Scan & Go self-checkout with mobile coupons Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.
How did Apple lose its edge in tablets? The past year has been a tough one for Apple, whose once-dominant role in tablets has shrunk significantly in the past 12 months
The Three Data Factors Driving Value in Performance-Based Advertising If you failed to notice big data as a force in the advertising industry the merger between Publicis Groupe and Omnicom Group to create the world’s largest advertising firm should convince you
P&G Shifts Marketing Focus To Digital As much as 35 percent of its advertising budget is focusing on digital media like online ads
New York Times Co. Invests in Video to Boost Ad Revenue The New York Times is looking to create “significantly more” video to meet the demand of readers, a move that will also help it scoop up lucrative ad dollars.
Commercial Break App Allows Risk-Free Wandering During Intermissions Restless TV viewers need not worry anymore about over-wandering during intermissions with the newly-launched Commercial Break app.
HuffPo Pushes Further Into Sponsored Content Publishers are crazy for native advertising, but they’re stuck with a problem: Who is going to create it?
From DIAL to Chromecast: How Netflix and Google want to save TV Chromecast was just the beginning: Google and Netflix have both been working on making smart TVs better, and we’ve chronicled their work and the problems it is meant to address in a series of long-form stories.
Survey: 95% of developers working to support iOS 7, over half will require it App Store developers overwhelmingly see iOS 7 as important to support, with 95 percent saying they are actively updating their existing apps to support Apple’s new software, and 52 percent likely to require iOS 7 in order to work.
SMBs Increase Reliance On Social, Mobile Mobile and social platforms are are becoming an even more important marketing weapon in local businesses’ arsenal. BIA/Kelsey, in the latest findings from its “Local Commerce Monitor” study, finds that SMBs’ online spending could overtake their spending on legacy media within the next three years.
Digital usage overtaking all legacy media Americans this year are likely to spend as many hours consuming content on digital devices as the combined amount of time that they devote to gazing at TV and paging through print.
2 Asset Plays In The Newspaper Industry You might be a romantic like Buffett and gather smaller newspapers at low price or a utopian like Murdoch and pay 40x earnings for the Wall Street Journal… But there is another way to make money out of newspapers
Instagram registers consumer engagement 18 times that of Facebook Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook