Newspapers Digital First News Summary-8/30/13

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how Local engagement is key to revenue, audience development 

Brand Marketers Put More Emphasis on Social, Mobile, Video                                 Marketers will continue to increase their online ad presence this year, with much of that added spending going toward branding efforts

Price hikes on content — and then what?                                                                                     As more and more newspaper companies charge more and more for their content, it’s important to ask — how are they using the money?

Mobile Pushes US Digital Ad Market Higher                                                                        Digital ad spend up 14.9% this year, vs. mobile’s 95.0% growth rate

No revenue stream in isolation: Lessons from the collapse of local newspaper classifieds   No media business should look at its revenue streams in isolation. That’s the message publishers can take from a new study into how Craigslist destroyed US newspapers’ once highly profitable classifieds businesses. 

Mobile-first to-do’s: real-time content, integrated workflows                                               The future of mobile publishing lies beyond enhanced PDFs and other digital replicas that are more transitional than innovative.

Inland Press Association teams with Mather Economics to create new benchmarking tool for today’s newspaper industry  Inland, Mather reaching out to newspaper executives to design new performance metrics for the industry’s changing business models.

Paywalls are more prevalent in Canada than in U.S. and U.K.                                                 By the end of this year, English readers in most major Canadian cities will have to pay to read their local papers online.

CNET Turns Editorial Reviews Into Ads                                                                                   The Newest in Native: Editorial Reviews Reborn as Ads

Is Big Media Trading Digital Dollars For Analog Dimes?                                                     There are more opportunities to make money and to connect with the audience now than ever before.

Local engagement is key to revenue, audience development                                                 The more fragmented newspaper audiences become, the more opportunities news organisations will have to engage, promote their brands, and increase their revenue streams, both in print and online.

Let’s get small to go big                                                                                                                     A big lesson already learned on mobile — smaller and cleaner is better — should be applied to the larger Web, as well.

3 tips for moving your news media company beyond the digital war                             Today’s technology-led consumer habits give news media brands wonderful opportunities to expose and advertise a point of view, as well as to think about how to reinvent a media industry for today.

Smartphones replace laptops for connecting to public Wi-Fi                                     Consumers are spending more time on their smartphones, with 42 percent preferring to research retail products on smartphones and tablets rather than laptops, according to a JiWire report being released today.

Sources: Koch Industries not buying LA Times                                                                      Koch Industries will not be buying the Tribune Company’s eight newspapers, which include the Chicago Tribune and the LA Times, The Daily Caller has learned.

Why today’s newsrooms need ‘digital people,’ and how to identify them                          Steve Buttry, digital transformation editor for Digital First Media, challenged journalists recently to tell him why they should be hired as newsroom leaders. Been there, done that, ready for a different set of frustrations. But some of the questions he raised are worth answering, anyway.

GateHouse Adds Social With Crowdynews                                                                   GateHouse Media has inked a deal to use Crowdynews’ technology to roll out social media integration on all of its websites.

Paywalls Come Tumbling Down                                                                                                  The San Francisco Chronicle is removing its paywall after just four months and the Dallas Morning News plans to follow suit. Observers are speculating that this could be the end of the nearly two-year-old binge that has seen more than one-third of U.S. newspapers erect barriers to their online content.

Viewers recall ads best when they watch them on tablets                                                          A study of about 8,300 people suggests that viewers recall ads better when they watch them on tablets than when they watch them on smartphones, TVs or computers.

Newspaper carrier saves man from fire in Michigan                                                    Alexandra Rancont was delivering the (Livingston, Mich.) Daily Press & Argus early Thursday morning when she noticed an “orange glow” at one home.

News Corp.’s Private Exchange Digs a Moat Against Ad Tech                                            News Corp. today became the latest big publisher to erect a fence around its newspaper web sites — including WSJ.com, TheTimes.co.uk, NYPost.com, TheAustralian.com.au, and MarketWatch.com — in hopes of pushing online ad rates higher.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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