Circ Execs: Important Webinar-AAM, CMR And Coming Mandatory Reporting Requirements

10-4-2013 5-37-14 PMToday’s newspapers offer multiplatform solutions to advertisers in search of targeted audiences, as well as total reach of the marketplace. The solution for most newspapers will be using an AAM Consolidated Media Report. The move is underway including new mandatory reporting requirements effective December 31, 2013. 

In a new webinar from NAA scheduled for Thursday, Oct. 10 at 2pm ET,, your hear from:

  • Hugh McGarry, SVP, Sales & Milwaukee Journal Sentinel and Dan Schaub, Corporate Director for Audience Development The McClatchy Company will provide the strategy behind the adoption of the new reporting opportunity and how newspapers can prepare for the transition.
  • Special guest, Steve Mueller, President NSA Media & Wahlstrom, will present the advertiser perspective on why the upcoming changes are critical to newspapers
  •  AAM’s Ken Shultz and Jessica George will be on hand to outline what newspapers need to be doing now to prepare.


Topics Include:

Arrival of the Consolidated Media Report –Hugh McGarry, SVP, Sales & Marketing Milwaukee Journal Sentinel  

The Advertiser’s Perspective – Steven H. Mueller NSA Media, OAG, Wahlstrom                                                                                                                                                         Aggregating Audiences- Dan Schaub, Corporate Director for Audience Development The McClatchy Company

Next Steps –Ken Shultz, SVP Audit Services, Alliance for Audited Media / Jessica George, AAM Senior Publisher Relations Manager

 Register today for this session.

This webinar can help you develop long-term strategies but can also get the answers you need for new reporting requirements that are effective December 31st.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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