Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how Young People Are Not as Digitally Native as You Think
7 tumultuous years for Tribune newspapers A directive to cut up to $100 million in spending at the Tribune Co. newspapers is but the latest challenge to a group of iconic titles that have been twisting in the wind for seven of the most tumultuous years ever experienced by the publishing industry.
Success of Star-Ledger’s direct mail product proves power of print Research done on behalf of The Star-Ledger pointed to the power of the news company’s direct marketing package, of which print is a major component.
Old-Media Values in New-Media Venues Once upon a time, there was old media. It was reported, edited, top-edited, copy-edited, and fact-checked. It was good. And there was new media. It was fast, hungry, loosely edited, quick to fix the mistakes it often made. It was good enough.
Young People Are Not as Digitally Native as You Think Everyone knows young people these days are born with smartphones in hand and will stay glued to the Internet from that time onward. Right?
Internet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013 Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet Advertising Revenue Report
More than half of teens own an iPhone, iPad immensely popular Apple’s iPhone and iPad remain popular among young people, according to a new study that shows the iPhone in the hands of more than half of American teens.
Newspapers are still the cornerstone of democracy It’s supposed to be the end of newspapers, according to naysayers who have been predicting their ultimate demise for years.
In print, newspapers cut opinion Much has been written about newspapers cutting staffs, news pages and bureaus in response to financial pressures in recent years. But a growing number of dailies also have reduced the amount of newsprint they devote to editorials and commentary
Mobile Advertising Budgets Up 142 Percent Over 2011 As mobile devices enable consumers to easily interact with brands, mobile advertising correspondingly attracts more budget and is expected to continue this upward trend
Your content marketing business model should start with smart blogs Online publishers such as Forbes.com and The Huffington Post have created business models that capitalise on the content value created by bloggers.
For some publishers, the digital-first transition is getting a bit less bumpy The digital publishing industry is kicking off some positive vibes.
In Digital Era, What Does ‘Watching TV’ Even Mean? We spend a full five hours and 16 minutes a day in front of a screen, and that’s without even turning on a television.
Publisher: Advocate committed to St. Tammany Parish New Orleans Advocate Publisher John Georges told the Rotary Club of Slidell Northshore on Tuesday that the newspaper is committed to St. Tammany Parish, which he described as an area of growth for the metropolitan area and for the paper’s circulation goals.
The newsonomics of 10 ways we’ll judge 2014 This year’s been a struggle, and there are plenty of trend lines still headed in the wrong direction. Here are the ideas and developments to watch as the news industry moves into 2014.
Third of millennials watch mostly online video or no broadcast TV Thirty-four percent of millennials surveyed watch mostly online video or no broadcast television, new research from The New York Times says.
Newspapers’ ad consortium with Yahoo reboots. An early attempt to boost digital advertising at newspaper organizations by cross-selling local advertising with Yahoo will be attempting an update and relaunch over the next several months.
How mobile changed bricks-and-mortar shopping – for better or worse Remember approximately ten years ago when consumers would go on the hunt for a particular electronic device or appliance?
Pinterest Finally Monetizes with “Promoted Pins” Pinterest has made its first move towards monetization with the test launch of an ads program.
Why Twitter is testing a real-time news service when it already is a real-time news service Twitter looks to be experimenting with a new account that will provide breaking news alerts to users — but why does it need to do this when the whole network functions as a breaking news alert system already?
Native Mobile Advertisers Show Broad Enthusiasm for the Format Twenty-six percent of mobile marketers have used native mobile campaigns