The total circulation metric is changing… and you need to know how and why

10-4-2013 5-37-14 PMThe total circulation metric is changing, along with many of the AAM reporting requirements. In another webinar that’s been developed by NAA, you’ll discover what your newspaper needs to do today, what decisions your newspaper need to make next, and what to expect in the next phase of reporting changes.

                                                                                                           AAM Changes: The Strategic Direction and Tactical Advice                  Thursday, November 07, 2013                                                                                         2:00 PM – 3:00 PM 

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The Alliance for Audited Media has announced a series of changes that will affect circulation and audience reporting for most newspapers. The changes have an overall strategic theme that includes adapting to the changing multiplatform media landscape, improving the timeliness and quality of data for newspaper advertisers, and streamlined auditing reporting procedures. If you missed it, the second webinar in the series, The Strategic Issues in AAM Reporting is available for download for members on NAA’s website. This webinar series from NAA has been developed to address the changes, help newspapers understand how to prepare for and take full advantage of the new rules to better convey effectiveness to advertisers.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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One Response to The total circulation metric is changing… and you need to know how and why

  1. Bill Mitchell says:

    The snowflakes are a nice touch!

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