The total circulation metric is changing, along with many of the AAM reporting requirements. In another webinar that’s been developed by NAA, you’ll discover what your newspaper needs to do today, what decisions your newspaper need to make next, and what to expect in the next phase of reporting changes.
AAM Changes: The Strategic Direction and Tactical Advice Thursday, November 07, 2013 2:00 PM – 3:00 PM
The Alliance for Audited Media has announced a series of changes that will affect circulation and audience reporting for most newspapers. The changes have an overall strategic theme that includes adapting to the changing multiplatform media landscape, improving the timeliness and quality of data for newspaper advertisers, and streamlined auditing reporting procedures. If you missed it, the second webinar in the series, The Strategic Issues in AAM Reporting is available for download for members on NAA’s website. This webinar series from NAA has been developed to address the changes, help newspapers understand how to prepare for and take full advantage of the new rules to better convey effectiveness to advertisers.