Newspapers Digital First News Summary-11/22/13

tablet logoNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on 10 facts that prove print is still in the game

5-year forecast: “The end of advertising as we’ve known it”                                              Based on industry forecasts, online advertising is growing so fast it will generate five times the revenue of print by 2018. And that means media companies have to move even faster to adapt their sales strategies.

Designing a mobile-first newsroom                                                                                          Robb Montgomery explains the thinking behind the mobile-first newsroom – which is in Tbilisi, Georgia

Pay Wall Operator Tinypass Grows, Raises $3 Million                                                  Tinypass, a startup that’s trying to help online publishers make money by selling their stuff on the Web, has new money of its own.

Lee Digital Rev Hits $19.8M In Fourth Quarter                                                                       The newspaper publisher’s digital revenue was up 4.3% compared with the same quarter a year ago, which included the extra week of operations.

Why Instagram Adverts Aren’t Necessarily A Bad Thing                                        Instagram’s recent announcement that it will launch in-stream advertising in the New Year has been met with a frosty response, and it’s hardly a surprise.

YouTube is bigger than Twitter for news                                                                                  Pew Research has a study out today on news and social media. Most of the findings aren’t particularly surprising — people who use Facebook also use other platforms; younger people are more likely to use Twitter, while middle-aged people are more likely to use Facebook; But what’s interesting is that those numbers don’t translate to reach (emphasis added)

The newsonomics of the surprisingly persistent appeal of newsprint                                   The dead-tree business has seen better days, sure. But for some publishers, print is an increasingly powerful part of their revenue strategies.

Parade Slowly Marches Into the Digital Era                                                                              The self-styled “most widely read magazine” in the country has a traffic problem.

How Promotion Affects Pageviews on the New York Times Website                                 2013 OpenNews fellow Brian Abelson has been conducting research onpageviews as a metric, and on the relationship between pageviews and promotion at the New York Times

Consumers Still Tuning In To Traditional Radio Despite Out-of-This World Competition Even though technology is rapidly changing the way consumers listen to radio, traditional tune-in remains strong and vibrant. 

Unleashing Cross-Platform: The Tip of the Spear                                                      Advertisers already understand the emergent need in cross platform measurement. In a recent joint survey from Nielsen and the Association of National Advertisers (ANA), advertisers confirmed not only that integrated multi-screen campaigns are going to become vastly more important in the next three years, but that they intend to dedicate more of their investments to these kinds of campaigns

Beyond the paywall: Beacon wants to make it easier for journalists to become like Andrew Sullivan A new media startup called Beacon wants to give journalists who may not have the ability — or the desire — to run their own site a way to connect with readers who might want to subscribe

10 facts that prove print is still in the game                                                                 Newspaper reading habits have changed in the past few years. No one would argue that point.

What Closed Circuit TV Can Tell Retailers About Customers                                                 For years, security camera footage went largely unused, kept in the dark in case of an extraordinary event like a robbery. But more and more, retailers are using it to better understand you on a day-to-day basis, using new technology to extract valuable information about the goings-on within a store.

Who Is the Real Mobile-Only Audience?                                                                              Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices, according to a new eMarketer report.


About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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