Newspapers Digital First News Summary-11/29/13

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on “The Only Metric That Matters”: Total Time Reading  

When Selling Digital Content, Let the Customer Set the Price                                               The newspaper industry is a good example of just how difficult it can be to thrive when business goes digital, especially if that business is chronically resistant to change.

Welcome to the Newspaper Publisher’s New World                                                                 For the past few years, newspaper publishers have prowled their buildings, asking why, and getting some amazing answers. Institutional knowledge is wonderful, but institutional resistance is intolerable. We must invoke a brilliant strategy to conquer this new world. –

6 ways to create a “Moneyball”-style, customer-first strategy based on data                    Just like a beleaguered American baseball team had to toss out the old rules to build a winning team, today’s media companies need to adopt a data-driven strategy that focuses on long-tail revenue opportunities by zeroing in on customer needs.

As Digital First Media Announces Its Paywalls, 41% of US Dailies Will Soon Have Them Even the paywall contrarians are coming around. John Paton’s Digital First Media has announced its adoption of metered paywalls at all its Media News and Journal Register sites. 

Salt Lake Tribune won’t get a paywall because of competition .                                          After Digital First Media CEO John Paton announced Monday that the company would roll out paywalls to “all 75 dailies run by DFM,” the Salt Lake Tribune tweeted to Poynter that its site would remain free:

AAM Drops Paid Circ Requirement                                                                                            The Alliance for Audited Media at last week’s board of directors meeting, voted to remove the paid circulation requirement for newspaper membership. The move follows a newspaper member advisory vote in which a majority supported eliminating the bylaw that required 70% of a newspaper’s circulation to be paid for membership.

Understanding the exponential growth opportunities in mobile                                        Media companies that fail to recognise the exponential speed with which mobile access to news content is growing run the risk of being left behind.

Behind Scripps’ TV Paywall Strategy In Cincy                                                                        E.W. Scripps-owned WCPO in Cincinnati on Thursday announced that it will launch a digital subscription model around its premium content in January. The TV paywall is unprecedented and faces an uphill battle to win over consumers who align broadcast television content with being free.

Charging for digital news a good thing                                                                                         It’s not much more than 2½ years since The New York Times took the then-radical step of charging for digital content. Many newspapers followed its lead.

Premium Publishers See Hope in ‘Native’ Sponsorships                                                           Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions

The Newsonomics of the New York Times’ Paywalls 2.0                                                        For the Times, the new products are biggest initiative since the January 2011 launch of the metered pay system itself.

Medium’s metric that matters: Total Time Reading                                                              How we should measure engagement

John Paton says what most media CEOs won’t about paywalls — they are a short-term tactic at best  Digital First Media CEO John Paton, a vocal critic of paywalls for newspapers, says his chain is rolling out subscription plans because it has to — but he still doesn’t think they are a long-term strategy for media.

Why the New York Times needs to think less about products and more about relationships  The New York Times is planning to roll out some micro-paywall products based around specific topic areas, but for some reason it refuses to consider the idea of a “membership” approach to readers — and that’s a mistake.

Newspaper carrier finds bomb in teddy bear.                                                                              A newspaper carrier found a bomb near Lattimore, N.C., Jessica Pickens reports. It was hidden inside a teddy bear that the carrier, whose name and age are not in the report, found in the middle of a road.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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