Newspapers Digital First News Summary-12/13/13

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how Paywalls, Video Key At Some Smaller Papers

Study shows Canadian newspapers drive purchase decisions                                                   In a survey conducted on behalf of Newspapers Canada, researchers found news brands (print + digital) are what consumers turn to most as they research, plan, and make purchases.

A growing obsession with viral content exposes the weakness of most digital media  Everyone from BuzzFeed to the Washington Post seems to be chasing after viral content because of the traffic it brings — but all this does is reinforce how doomed the pageview-based model really is

Paywalls, Video Key At Some Smaller Papers                                                                        Some community newspapers have been as aggressive in their pursuit of digital dollars as their much better resourced peers in larger markets, erecting paywalls, launching lucrative vertical sites, adding digital agencies and in a few cases, creating video production businesses.

Why a mobile strategy is an omnichannel strategy                                                                   We hold these truths to be self-evident: On a smartphone, all channels co-exist: phone, text, social, email, Web, applications, video. The customer journey is far from linear – it winds back and forth, online and off, mobile and desktop, in-store, at home

New York Times to Expand Syndication for Videos as Monthly Views Double to 12 Million Videos on The New York Times have been watched a record 12 million times by some three million “unique” viewers in October, according to data provided to Beet.TV by comScore, denoting a 12 month rise of nearly 100 percent.

Newspaper carrier pulls woman from flooding car.                                                        Kennebec Journal newspaper carrier Troy Rundstrom rescued Becky Berlew from her overturned car Tuesday. It had fallen into “a watery depression at the edge of the woods,”

Charlotte Observer buys Dow Jones printing facility                                                McClatchy’s Charlotte Observer has purchased the Dow Jones printing plant in Charlotte — a deal that publisher Ann Caulkins says “sends a clear message that we’re here to stay and we’re investing, and we have the money to invest.”

Alt-weekly publisher: I hear Aaron Kushner is losing millions on the Orange County Register  Stephen Mindich, who closed the Boston Phoenix in March, said at a panel discussion on newspapers Tuesday that he hears Aaron Kushner’s investment in the Orange County Register and other publications isn’t paying off.

The newsonomics of Scripps’ TV paywall and the Last Man Standing Theory of local media  Paywalls aren’t just for newspapers any more. As a Cincinnati station gets ready to start charging online, there’s a big potential opportunity for stations to move into the void left by shrinking newspapers.

Native advertising disclosure: Do labels even matter?                                                     There’s been much debate over how native advertising should be labeled to properly distinguish brand content from editorial.

Newsweek Reviving Weekly Print Edition                                                            Newsweek sent a shockwave through the media world Tuesday after the The New York Times reported that Newsweek would begin printing again starting in January or February.

Infographic: Millennials Still Want Their Newspapers                                                      Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, studies are finding that the newspaper is still a vital source of information for the millennials.

Owners of Star-Ledger, and sister newspapers studying possible consolidations The company that owns The Star-Ledger, and 10 other newspapers in New Jersey said today it is looking at ways for those properties to work together more effectively — including possible consolidations.

Newspapers’ mobile products have two distinctly different audiences                              While newspaper subscribers differed from non-subscribers in most demographic categories, age was the most significant.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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