Newspapers Digital First News Summary-12/20/13

tablet logo jNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how Media companies must stay relevant to deal-seeking consumers to keep                                               pre-print revenue 

For newspapers, the hard task of change                                                                    Newspapers turned to readers to help offset their deep advertising losses. Newspaper subscription prices went up, and a growing number of papers erected paywalls to create a new revenue stream.

Media companies must stay relevant to deal-seeking consumers to keep pre-print revenue As readers continue to fall away from print, media brands need to find alternative delivery models to pre-print inserts so they can remain the indispensable link between advertisers and comparison-shopping consumers.

Auto-pay strategy is foundation of Gazette’s plan for circulation revenues in 2014               A smart auto-pay programme — with careful pricing, branding, and marketing — helped the Gazette win new customers while keeping existing ones happy. Start now to make 2014 the year of growing paid circulation profitability.

Google News pushes into mobile with new redesign                                                                 For many people, Google News is the page of choice for a quick sweep of the headlines. Today, with an eye towards the increasing number of readers coming to Google News on mobile devices, Google released a new look for the more than 10 year old site.

Hearst’s Troy Young Spills: This Is How You Make Money In Digital Media                      The publishing industry in the digital age is a lawless frontier of fluctuating 

Mindich questions future of newspapers                                                                        STEPHEN MINDICH, who shut down the Boston Phoenix earlier this year, sounded like the Grim Reaper on Tuesday at a panel discussion on the future of newspapers

Starting from scratch: a blueprint for the re-invention of local media                                2013 headlines were full of dramatic media company takeovers and transitions by big name players at large, metropolitan newspapers. But what about local newspapers? Here’s a look at how smaller media companies could re-invent themselves if they had financial backers, starting with the foundation: meaningful connections to help in readers’ daily lives.

College newspapers are facing some of the same issues as their professional peers        Many of the nation’s estimated 1,600 college newspapers are now experimenting with editorial and business innovations in the face of some of the same economic hardships that have hit the rest of the newspaper industry.

“Tout It Out!”                                                                                                                              More than 200 newspaper publishers—including the Wall Street Journal and USA Today—are using Tout, a mobile video publishing platform that enables journalists to capture videos on their smartphones or tablets.witter#sthash.Bwyt2X25.dpuf

Scripps plans $35M purchase of digital news service Newsy                                                E.W. Scripps Co. announced it plans to buy Newsy, a Columbia, Mo.-based video news service that started five years ago. The $35 million sale is scheduled to close Jan. 1.

New York Times Expects Digital Ad Growth in 2014                                                                To spur growth, the Times is introducing branded content solutions for advertisers, according to Mr. Thompson, who spoke at UBS’s media and communications conference taking place in New York City.

Paywalls Lift CPMs for Some Magazines and Newspapers                                                Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.

“Facebook Wants to Be a Newspaper. Facebook Users Have Their Own Ideas.”             Most people think of Facebook in a similar way: It’s a place to share photos of your kids. It’s a way to keep up with friends and family members. It’s a place to share a funny, viral story or LOLcat picture you’ve stumbled upon on the Web. This is not how Facebook thinks of Facebook.

Gannett to Add USA Today to Local Papers                                                                      Gannett Company, one of the nation’s largest newspaper chains, will try to expand its advertising and circulation revenue by inserting parts of its flagship newspaper, USA Today, into its local newspapers.

New INMA report says acceleration of business model transformation key in 2014     INMA today released its 13th annual News Media Outlook report that looks at transformation, moving beyond  “print + digital” in revenue diversification, foundational elements required for the year ahead, and treatment of the new hybrid news brand.

Users don’t consume content in a vacuum, so don’t deliver it that way                           Media companies need to create truly integrated advertising campaigns. How? A good place to start is thinking about how and when audiences view the messages they deliver to their customers, and then customising the content accordingly.

Do mobile-friendly redesigns run the risk of frustrating desktop users?          Did addressing the needs of mobile users itself caused the desktop experience to suffer.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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