Newspapers Digital First News Summary-12/27/13

tablet logoNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how The New York Times Raises Subscription Prices     

Bloomberg News Pays Reporters More If Their Stories Move Markets                  Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing “market-moving” stories.

Wearable tech creeps into the mainstream                                                                           Smart journalists should experiment now, because at least one of these devices will move out of the geeks-only realm before we know it.

Loosen the newsroom’s chokehold on the brand                                                                      The privileged status a newsroom enjoys ought to come with accountability and a responsibility to help sustain both journalism and the business of journalism.”

2013 in review: Native ads become a polarizing force in the publishing industry                 No media topic generated more discussion or more controversy in 2013 than native advertising. 

The big picture: Mass media era was the blink of an eye                                                           In this age of instantly available information everywhere, media companies must discover new strategies to make their messages indispensable — and worth paying for — to news consumers

The New York Times Raises Subscription Prices                                                                     The New York Times is looking for more money from print subscribers in 2014 as it continues to contend with declining print and digital advertising revenues alike.

Forecast: Papers Will Lose More Than Half Their Share of Digital Ads in Next 5 Years  With all the talk of newspapers as dinosaurs, you might be surprised to know that they will close 2013 retaining their position as the leader among legacy platforms in share of digital advertising revenue, according to Borrell Associates’ annual review and forecast.

Mobile initiative at Gannett increases auto dealer revenue, consumer engagement       “Scan & Drive” mobile technology focuses on consumer transparency and increases dealership consideration. Three years since its debut in 35 top Gannett titles, it continues to grow with better data for dealers and opportunities for consumers.

A Missing Revenue Stream From Mobile Apps                                                                     Niche publishers — as well as nearly all major media outlets and publications — are banking on the popularity of mobile to bolster the future of their businesses.

A new beacon for local advertising revenue                                                                           Apple has once again short-circuited an entire industry and started a land grab to connect the realms of digital advertising and physical transactions.

Print and 2 other publishing staples that did not die this year                                           Three staples of multi-platform publishing – print, pageviews and banner advertising – have been on the media death watch for some time. For better or worse, all persisted in 2013.

What makes our digital solutions better than our competitors’? Our print platform    Recent brainstorming at The Star-Ledger revealed the news organisation’s greatest digital advantage: its print products and the invaluable audience they deliver

No more engagement rings: how Gracenote wants to personalize radio ads in your car  Annoyed by radio ads? You’re not alone, and you might get a break from new technology developed by Gracenote that could one day personalize radio advertising.

A plea for better audience metrics                                                                                            One- or two-time visitors are not a business opportunity — they are an accident.

5 Mobile Ad Tools for Very Small Businesses                                                                          Why should the big guys get to have all the fun? When it comes to mobile advertising, most vendors are still targeting their offerings at major brands and brick-and-mortar chains. However, a growing number of hyperlocal vendors are beginning to develop mobile ad products aimed squarely at the small business community.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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