Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story on how News Tribune asks 10,000 former subscribers why they left
The Year In Review And A Look Ahead For Mobile With the “Year of Mobile” long gone, many in the digital advertising and publishing industries agree that 2013 was another breakthrough year for the medium.
Time to pause, rest our eyes, take stock of dizzying mobile change Just as fighter pilots must take steps so their eyes don’t play tricks on them in the cockpit, media executives should take a year-end breather to survey how the pace of change has altered the mobile landscape.
News Tribune asks 10,000 former subscribers why they left By streamlining its e-mail system and call center operations, the News Tribune was able to triple the new accounts brought in through single-copy inserts, direct mail, and e-mail marketing.
Register owner to sell headquarters Freedom Communications, owner of the Orange County Register, is putting the newspaper’s longtime Santa Ana building on Grand Avenue and adjacent property on the market.
USA Today’s stealth tilt toward free content Gannett recently announced that next year it will be accelerating its strategy of putting mini-editions of its flagship USA Today inside the company’s local newspapers, adding 31 more papers to a pilot program—a move its CEO calls “another step in the reinvention of news.”
Day-old news won’t cut it in print anymore For all these reasons, if we don’t change the editorial model, our print product becomes just a compilation of old news, known stories, and heard comments. Dead bodies. Forensic journalism.
As fewer people read newspapers, more share their front pages. At a time when print advertising revenue continues to decline and publications are laying off staff in droves, newspaper covers are increasingly being shared digitally — helped along by the ease of posting on Twitter, Facebook and other social media platforms.
Does iTunes hold the paid content answer for media companies? The one-size-fits-all approach behind most newspaper paywalls and meters is unsustainable in today’s à la carte, iTunes-driven world.
Purchases from iOS devices outpace Android by 5:1 on Christmas Purchases made from iPhones and iPads reportedly accounted for more than 83 percent of online shopping from mobile devices on Christmas Day, according to data published by IBM
Total Media Ad Spend Continues Slow and Steady Trajectory TV spending stays strong in the face of widespread digital investment