Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story-It was a big win for newspapers, too
MediaPost Publications Consumers Believe Mobile Will Replace TV By 2022 New research shows that more than half of consumers believe mobile devices will replace television sets by 2022.
Native Advertising Predicted To Dominate Digital In 2014 Say goodbye to the stigma associated with native advertising.
The newsonomics of momentum in the WSJ/NYT battle Fueled by Rupert Murdoch’s ambitions and significant investments, The Wall Street Journal seemed to have all the momentum in its newspaper war against The New York Times. That’s changed. Why?
No more free home delivery subscriptions for staffers at Warren Buffett’s Roanoke Times The Roanoke Times, which was acquired by Warren Buffett’s BH Media Group last May, told employees today that they’ll no longer get free home delivery.
Digital Publishing: All the News That’s Fit to Pin It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media.
It was a big win for newspapers, too The lines started soon after the doors opened at 8 a.m. Tuesday. People began pouring in to buy printed proof of FSU’s defeat of Auburn the night before in the BCS national football championship.
Is email a priority, or an afterthought? Email is the marketing equivalent of comfort food: an old standby that’s easy to prepare and generates mostly positive feelings,
10 big ideas that will guide news publishers in 2014 Digital won’t replace print; a new digital business model is needed; it’s time to fish out of bigger revenue ponds; the innovation gap continues to widen; and culture change fatigue lurks.
Gap between mobile use and spend is growing While many media companies and retailers are expected to see more than 50 percent of their traffic coming from mobile devices, most will not be able to shift their priorities and resources to keep pace.
Los Angeles Times Media Group launches shopping website The Los Angeles Times Media Group announced Monday it has launched a shopping website in a bid to increase its revenues.
Philly Paper Staff Plan Bid Against Owners After another tumultuous year on the job, frustrated workers at Philadelphia’s two largest newspapers vowed Monday to bid against feuding owners if the company again goes on the auction block.
The Boston Globe nicks a page from the OC Register playbook and pushes subscribing as a civic good If you’re looking for against-the-grain experiments at newspapers, Aaron Kushner’s Orange County Register is probably the best place to find them these days.
Study says quality of content is down at Nola.com. A Tulane University study says the quality of content has declined at Nola.com since the Times-Picayune decreased print frequency,