Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a story- News Websites Proliferate, Stretching Thin Ad Dollars
Media companies must prepare for the “Internet of Things” with Big Data As we quickly catch up to Walt Disney’s 1960s vision of a World of Tomorrow, media companies need to be ready for the explosion of Big Data as the “Internet of things” collides with location-based tracking
Publishing’s challenge: Staying relevant in a world of unbranded media What is the biggest challenge facing your company right now? How are you planning to address it?
Tag, You’re It: Audience Targeting Shifting From Browsers To Pages For all the debate surrounding the role cookies play — for better or worse — in consumer audience targeting, the next big battle won’t take place on users’ browsers so much as it will on publishers’ pages.
Judge: U-T must pay $10M in ex-carriers’ case A superior court judge has awarded $10 million in damages and legal fees to attorneys and a group of newspaper carriers who delivered the San Diego Union-Tribune from 2005 to 2007, when it was owned by the Copley Press.
Three Long-Held Concepts Every Marketer Should Rethink One of the strongest held beliefs among marketers is that brand plays an important—even crucial—role in consumer decision-making. But recent developments in consumer electronics should make us all stop and think.
What is a Supply-Side Platform, or SSP? Advertisers are increasingly using DSPs and exchanges to purchase their online advertising, but what about publishers? What are supply-side platforms actually for? Here’s a primer — in as plain English as possible — on what SSPs are and what they actually do:
The Newsonomics of the Orange County Register’s (New, Newer, Newest) Plan Think you know what’s going in Orange County and southern California, as Aaron Kushner’s Freedom Communications unveils surprise after surprise? Think again.
Alliance for Audited Media Accountability for the World of Media, from 1914 to 2014 and Beyond AAM is celebrating its centennial year in 2014. As much as the media industry has changed throughout the past 100 years, it’s remarkable that the founding principles of the Audit Bureau of Circulations — transparency, trust, credibility — haven’t changed.
Let’s banish the word ‘content’ Content is a word that a lot of writers and journalists instinctively don’t like.
‘Ads That Can Compete With the Best Material Out There’: An Interview With Jay Rosen on the Future of Native A few days before Christmas, one of the smartest minds in journalism tweeted one of the most intriguing definitions of native advertising we’ve seen.
CEO John Paton’s Dialogue With Employees And The Public On How Newspaper Companies Can Adapt and Thrive Presentation to the Online Publishers Association
Gannett Seen Divorcing Print From TV After Belo After doubling down on broadcast stations, Gannett Co. (GCI) could create even more value for shareholders by joining a long line of media companies splitting publishing from television in recent years.
Future of News Audiences: what’s next as young fail to become strong news consumers. Journalism executives and other participants at Poynter’s Future of News Audiences conference heard Sunday night what some would have preferred not to hear: younger generations simply aren’t growing into dedicated consumers of news the way their parents and grandparents did.
Time for media companies to reunite with local advertisers Inspired by the impending arrival of Cupid’s arrow, media companies should follow the leads of the Orange County Register, Boston Globe, Chicago Sun-Times, and Dallas Morning News — all of whom have re-ignited the spark in their relationship with local advertisers.
SF Chronicle Hopes Incubator Will ‘Turn Around Legacy Media Company’ After two decades of being pummeled by savvy tech companies that have stolen its readers, its advertisers and perhaps even its place as the leading media company in town, the San Francisco Chronicle has decided to fight innovation with innovation.
News Websites Proliferate, Stretching Thin Ad Dollars Big profits in online news may be as scarce as buried gold but that isn’t deterring journalists and investors from rushing into the sector.