Newspapers Digital First News Summary-2/14/14

Jeff newNewspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including this story- Print Coupons Are Still More Popular Than Digital Deals Among Moms 

                                                                                                                     IAB Explores Alternatives To Cookies                                                                                  Online publishers, advertisers and ad networks have long relied on cookies to remember users, personalize content, and track Web users in order to serve them targeted ads.

The O.C. Register’s supremely ghoulish financial strategy                                                  How’s this for a creepy communication from your company management? 

Why Capital New York’s $6,000 paywall will probably work                                             When Politico’s owner bought Capital New York in September, the move came as a surprise to many of us, but it could certainly be seen as a concrete assertion of the viability of Politico’s business model, which is hybrid but features aggressively priced premium subscriptions—paywalls, and expensive ones. 

Battle of the brands: A newspaper war in New Orleans                                                        Local Times-Picayune fights to fend off an invasion by Baton Rouge’s Advocate in New Orleans.

Native ads are everywhere! (Not really.)                                                                                   Are native ads taking over digital media? The hype would suggest that’s the case. 

The newsonomics of why everyone seems to be starting a news site                                 Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.

The New York Times drops its mobile-app meter from 3 articles a day to 10 a month    Last summer, The New York Times brought its mobile apps more in line with the rest of the company’s digital offerings by creating a meter that limited the number of free stories to three a day.

The secret to having a successful paywall around your news is simple — it’s about community Everyone likes to point to the New York Times as the model for a news outlet with a successful paywall or online-subscription model, but as the authors of Columbia University’s report on “Post-industrial Journalism” noted last year, there is only one New York Times — just as there is only one Wall Street Journal.

Digital transformation: follow the money                                                                                   Are you willing to sacrifice short-term gains for long-term growth? 

How Digital First Media hopes to transform workflow, culture of ‘newspaper factories’ Digital First Media has unveiled plans to transform its newsrooms and put its money where its name is.

In Des Moines, the Register’s new newsroom space aims to be a symbol of its digital future  The Gannett paper is finding that its new, more modern space can be useful as a marketing tool for the paper itself.

One Model for Successful Hyperlocal News: Break the Rules                    StuNewsLaguna has become a success in its sunset-renowned coastal community in Orange County, Calif., by ignoring and even violating some of the “best practices” of hyperlocal journalism

Greenville News print plant shuttered                                                                                        117 jobs lost Gannett has reached an agreement with Halifax Media Group

Circulation, Digital Revenues Up Slightly in Gannett’s Year-End Earnings Report Highlights for the quarter on a comparable 13-week basis include the following

Print Coupons Are Still More Popular Than Digital Deals Among Moms                        Digital, evidently, hasn’t destroyed the newspaper coupon. 

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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