Digital First News Summary-2/21/14 Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including this story-How publishers can embrace digital natives and digital immigrants
Why We Need Shoe-Leather Local Reporters Buckle up for a lecture about the civic virtues of old-fashioned journalism.
Publishers: Take back your company’s Big Data revenue potential from tech middlemen Publisher-controlled ad networks like Spain’s Premium Audience Network and Switzerland’s Tamedia realise there is power in numbers. By controlling their own digital advertising, they saw tremendous increases in digital revenue.
Gannett: USA Today Inserts To Hit 35 Markets Gannett said it will continue to roll out USA Today inserts in its local papers during the first quarter of 2014 and plans to implement the plan across its top 35 markets by the first week of April.
How I would fix the paywall model, by Joe Wikert The digital content industry is infatuated with a paywall pendulum that keeps swinging back and forth, from one extreme to the other.
One Model for Successful Hyperlocal News: Break the Rules News brands should pay close attention to how commercially successful digital start-ups like Spotify are harnessing the power of social media to increase their reach and revenue.
Gannett’s print-focused paywalls flounder The issue is one that will particularly affect newspapers like Gannett’s that have leaned on large print price increases as part of their paywall strategies.
Amazon takes showrooming to next level with image recognition Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product.
How publishers can embrace digital natives and digital immigrants Staring across the print/digital divide separating digital natives, digital immigrants, and print natives can be a complicated calculus for news publishers.
De Persgroep delves into what “digital newspapers” mean to consumers, finds surprising results Recent audience research by De Pergroep in Belgium points out the still-wide knowledge gap that separates younger and older consumers when it comes to the various multi-media news channels.
Paywall Lessons In today’s industry, the paywall is just one avenue newspaper publishers are taking toward finding new revenue. paign=buffer#sthash.Hf9W9zlv.dpuf
New revenue at Dallas Morning News offsets majority of print-revenue declines At The Dallas Morning News, revenue from new businesses “offset about 60 percent of the core print advertising revenue declines in the fourth quarter and about 70 percent of these declines for the full-year 2013,
Snowstorm doesn’t stop an Atlanta newspaper carrier Bracing for the Worst
What media companies can learn from new Facebook, Yahoo mobile apps The trend in mobile apps is building toward narrowly focused function served by beautiful design and deep-but-not-infinite content. Media companies should follow the lead of these big name players.
Apple’s iPad continues to dominate tablet usage, peaks in late evening Despite a recent uptick in sales for Android-based tablets, Apple’s iPad remains the most-used slate by an overwhelming margin, according to new data released Wednesday.
Can digital ad fraud be stopped? Digital ad fraud – bogus traffic driven by ghost sites and nonhuman traffic – costs advertisers anywhere from $400 millionto $6 billion a year.