Newspapers Digital First News Summary-2/21/14

Jeff newDigital First News Summary-2/21/14                                              Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including this story-How publishers can embrace digital natives and digital immigrants 

Why We Need Shoe-Leather Local Reporters                                                                     Buckle up for a lecture about the civic virtues of old-fashioned journalism.

Publishers: Take back your company’s Big Data revenue potential from tech middlemen Publisher-controlled ad networks like Spain’s Premium Audience Network and Switzerland’s Tamedia realise there is power in numbers. By controlling their own digital advertising, they saw tremendous increases in digital revenue.

Gannett: USA Today Inserts To Hit 35 Markets                                                              Gannett said it will continue to roll out USA Today inserts in its local papers during the first quarter of 2014 and plans to implement the plan across its top 35 markets by the first week of April. 

How I would fix the paywall model, by Joe Wikert                                                                  The digital content industry is infatuated with a paywall pendulum that keeps swinging back and forth, from one extreme to the other.

One Model for Successful Hyperlocal News: Break the Rules                                              News brands should pay close attention to how commercially successful digital start-ups like Spotify are harnessing the power of social media to increase their reach and revenue.

Gannett’s print-focused paywalls flounder                                                                                The issue is one that will particularly affect newspapers like Gannett’s that have leaned on large print price increases as part of their paywall strategies. 

Amazon takes showrooming to next level with image recognition                                  Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product.

How publishers can embrace digital natives and digital immigrants                               Staring across the print/digital divide separating digital natives, digital immigrants, and print natives can be a complicated calculus for news publishers.

De Persgroep delves into what “digital newspapers” mean to consumers, finds surprising results Recent audience research by De Pergroep in Belgium points out the still-wide knowledge gap that separates younger and older consumers when it comes to the various multi-media news channels.

Paywall Lessons                                                                                                                                In today’s industry, the paywall is just one avenue newspaper publishers are taking toward finding new revenue. paign=buffer#sthash.Hf9W9zlv.dpuf

New revenue at Dallas Morning News offsets majority of print-revenue declines                At The Dallas Morning News, revenue from new businesses “offset about 60 percent of the core print advertising revenue declines in the fourth quarter and about 70 percent of these declines for the full-year 2013,

Snowstorm doesn’t stop an Atlanta newspaper carrier                                                     Bracing for the Worst

What media companies can learn from new Facebook, Yahoo mobile apps                         The trend in mobile apps is building toward narrowly focused function served by beautiful design and deep-but-not-infinite content. Media companies should follow the lead of these big name players.

Apple’s iPad continues to dominate tablet usage, peaks in late evening                         Despite a recent uptick in sales for Android-based tablets, Apple’s iPad remains the most-used slate by an overwhelming margin, according to new data released Wednesday. 

Can digital ad fraud be stopped?                                                                                             Digital ad fraud – bogus traffic driven by ghost sites and nonhuman traffic – costs advertisers anywhere from $400 millionto $6 billion a year.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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