Newspapers Digital First News Summary-2/28/14

Jeff newDigital First News Summary-2/28/14                                                Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including this story-Is it time to tie journalists’ pay to revenue?     

The newsonomics of measuring the real impact of news                                                         Can you raise more money for the news by harnessing the power of social sharing — and making the impact of journalism a little more clear?

Plant the seeds for success in native ads                                                                                      To establish native advertising as a premium product, publishers need to start marketing similar distinctions and packaging sponsored content as a complete product.  

Why the definition of news must change in the age of print + digital                       Consumers’ lives have changed drastically in the past 100 years, but the definition of the product we deliver to them — news — has stayed the same. It’s time for the news industry to redefine what role its products play in today’s digital world.

A recent post has it wrong – our love affair with tablets is far from over                      Venture capitalist and former Netflix product manager Zal Bilimoria recently wrote a provocative piece, titled Our Love Affair With the Tablet is Over, that got plenty of attention.

In hunt for revenues, don’t lose sight of journalistic integrity                                                   As the news industry struggles to find ways to pay for quality journalism, care should be taken to not sacrifice the standards of integrity and credibility that make our products worth paying for.

Super Bowl brings super sales for News Tribune                                                                        In the days leading up to and immediately following the Super Bowl showdown between the Seattle Seahawks and Denver Broncos, The News Tribune used social media and e-mail blasts to boost its Super Monday circulation numbers.

A community newspaper returns — with help from City Hall                                                The Fitchburg Star, a suburban newspaper that ceased print publication in 2009, is doing the unthinkable in this online age — returning to print.

CNN’s Futurist Sees Shift On UGC, Wearables                                                                     Victor Hernandez, CNN’s program manager for editorial systems, says wearable technology such as Google Glass is coming and media companies would do well to see it intertwined with users’ behavior on their other screens. 

Is it time to tie journalists’ pay to revenue?                                                                              The days of editorial teams being quietly sheltered from the rigors of the sales team are long gone.

Gannett Wisconsin readership highest in nation                                                             Research from October 2012 through September 2013 shows that Gannett Wisconsin Media properties in eastern Wisconsin have the highest readership of any newspapers in the nation.

Former FCC commissioner blames himself for approving mergers that ruined journalism Former FCC commissioner Michael Copps says that a decade of mega-merger deals approved by the communications regulator helped destroy independent journalism and local media, and he is sorry for the role he played in making that happen

3 out of 5 broadband households now have a connected TV                                                More and more people are connecting their TVs to the internet — and as a result, they may be starting to watch less traditional television. is moving to a metered paywall                                                            Changes are afoot at sister site Around the same time as the relaunch, Boston will switch from a hard-paywall model, where all Globe content is behind the curtain,

Why Hearst doesn’t like paywalls: Free access is ‘a better strategy                                  While many newspapers have turned to paywalls to offset declining ad revenue, Hearst has clung to free access

Teenagers don’t use social media to share links, says Microsoft researcher                     Teens, social media and sharing links-It’s not the same way grown-ups do.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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