Newspapers Digital First News Summary-3/14/14

Jeff newDigital First News Summary-3/14/14                                                Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including this story-The Big Shift in Newspaper Revenue   

Press+ partners with AAM to simplify audits                                                                      Press+ said it will integrate its paid subscription software and data with the Alliance for Audited Media to enable circulation auditing of publisher’s using its platform to manage paywalls.

The Big Shift in Newspaper Revenue                                                                                 Revenue continued to fall at newspapers last year as modest increases in circulation revenue failed to offset bigger declines in advertising, according to the latest earnings reports from the nation’s large, publicly traded newspaper companies.

If native advertising is so harmless, why does it rely on misleading readers?                      It’s hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soul

Kids May Be Leaving Facebook, but They Love YouTube                                                     But, let’s say Facebook was concerned — maybe just a little bit — that the kids were no longer alright. Where should it go to find them?

3 Ways To Capitalize On Digital Disruption                                                                  Newspaper publishers, accustomed to coping with the chaos of a massively changing media industry, can win by embracing the storm and picking up on cues being left by a rising tide of digitally native publishers

Creating new forms of journalism that put readers in charge                                                  It’s been 20 years since the Internet began to disrupt journalism. It has turned our business upside down, but it’s also given us a new canvas to invent different ways of presenting information.

Time to dismantle the newspaper factory culture                                                                      To achieve a full print-to-digital transition, media companies must do more than tack on a digital component to their print operations.

Who cares if it’s true?                                                                                                           Modern-day newsrooms reconsider their values

U.S. Adults Spend 11 Hours Per Day With Digital Media                                                    Here’s a stat we’ve heard over and over: 58% of American adults own smartphones. Pair that with the fact that digital culture permeates almost every aspect of our lives, and we can already assume the average person spends a lot of time with gadgets.

Video strives to engage advertisers with leading print ideas                                                    To inspire advertisers, media planners, and creative agencies, Newspapers Canada produced a video that showcases innovative ways to use newspapers’ front pages.

Want more relevance and revenue? Start with your mobile audience                           Content is still king, but the way consumers access that content is a moving target — a target advertisers must follow.                                                                                                                                                                                                                                                                   Print Still a Strong Revenue Generator-The John Henry Emails                                       Take a deep dive look at his decision to buy the Boston Globe and his quest to save journalism.

58% of US adults say they have a smartphone — and other sobering stats                              It’s sometimes easy to forget that the mobile revolution hasn’t put a smartphone in the pocket of every American yet. Pew cures that ignorance with hard data indicating fewer than 3 in 5 adults in the U.S. own smartphones.

Days are numbered for the mobile banner                                                                                      Mobile advertising is a tough business to be in. Then again, it was never an easy one.

More cutbacks to come at Tampa Bay Times                                                                             The cuts are to begin in May and last through September.

Warren Buffett on newspapers                                                                                             Warren Buffett’s Berkshire Hathaway has, over the past few years, bought up dozens of newspapers, with 69 papers and other titles currently part of the BH Media Group,

What Marc Andreessen got right and got wrong in his future of news manifesto            When the history of journalism’s turnaround is written some years hence, I think 2013 and 2014 will go down as years when Internet billionaires, the new Carnegies and Rockefellers, stepped into the fray in a big way.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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