Newspapers Digital First News Summary-3/21/14

Jeff newDigital First News Summary-3/21/14                                                Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including this story-What You Think You Know About the Web Is Wrong 

USA Today’s two-year strategic overhaul gains traction                                                      USA Today has probably changed more in the last two years than in its previous 30.

In the Age of Big Data, Sometimes a Phone Call Still Works Best                                    More and more, marketers are turning to deep data analytics to measure the relative impact of a local marketing campaign, but call measurement provider Telmetrics says that value can still be delivered by paying attention to a more basic form of interaction: phone calls

Tumblr Ponders Ways to Boost Revenue                                                                                Nine months after Yahoo acquired Tumblr, it is considering ways to boost revenue from the visual-blogging site

Three-fifths of Twitter’s UK users follow a newspaper or journalist                         Guardian and Times top list as research finds those following press accounts are twice as likely to tweet as those who don’t

The Top 3 Social Messaging Apps Among Smartphone Users                                          While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users.

Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting  Mobile advertising is changing thanks to major advances

Media brands should keep tabs on what’s up with WhatsApp                                        Should the cross-platform, instant messaging app WhatsApp be part of media companies’ new social media/digital strategy?

Apple releases iOS 7.1                                                                                                               Apple released the most significant update to its mobile platform in six months, featuring tweaks to the user interface introduced in iOS 7, fixes for lingering bugs, and new features such as support for the new CarPlay infotainment center.

Days numbered for mobile banners as brands embrace native advertising                    Hefty investments from Mondelez and Omnicom last week suggest that marketers may finally be ready to kill off the mobile banner in favor of social media-driven, native ad placements.

Why so many digital publishers are flocking back to print                                                 With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine.

As Newspaper Revenues Decline, Print Media Stocks Rise                                                   The long-suffering print media industry continued its decline last year. Print circulations and advertising revenues are both down. Companies rooted in the printing press are surviving, and now profiting, thanks to their erstwhile competitors: the Internet and television.

Los Angeles Register to Launch April 16th                                                                     Freedom Communications today announced April 16 as the soft launch date for the Los Angeles Register, a locally focused, community-building daily newspaper serving Los Angeles County

What You Think You Know About the Web Is Wrong                                                              We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading.

6 months after launch, Apple’s iTunes Radio already more popular than Spotify       Apple’s iTunes Radio has carved out 8 percent of the U.S. streaming music market, placing it ahead of popular service Spotify and just behind second-place iHeart Radio

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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