Newspapers Digital First News Summary-3/28/14

Jeff newDigital First News Summary-3/28/14                                                Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including this story-New York Times Publisher Says Print Will Outlive Desktop 

Print media’s inevitable digital future: A tough ride                                                             While most newspapers are developing strategies for a combination of traditional print and digital news dissemination, some publications are moving to become online only editions.

Connecticut paper to charge journalists $15 for errors that require a press plate change  Manchester (Conn.) Journal Inquirer managing editor Chris Powell has warned his staff that they face a $15 charge for errors that require a press plate change. 

New York Times Publisher Says Print Will Outlive Desktop                                        Company Hopes New Apps Will Reinvigorate Digital Sub Growth

Could robots be the journalists of the future?                                                                              In this digital age, even journalism is being automated. Now over to GUARBOT for the news …

In looming battle for identity, news publishers must claim their audience through more intelligent data If data is what media companies compete on — and the platforms matter — then there is nothing more important than a sustained understanding of who our audiences are and what, where, how, and how often they want what they want.                                                                                                                                                                                              Time to ditch uniques and page views for engagement in measuring digital audiences  Ditch uniques and develop a better metric. Then-Newspaper Association of America president Mark Contreras was right when he made this case four years ago. It still hasn’t happened. One- or two-time visitors are not a business opportunity — they are an accident.

Media disruption: Bad for us, wonderful for humanity                                                Disruption of the mass media is a big subject. But here’s an even bigger one: The incredible amount of good this same disruption is bringing to humanity worldwide.

Just say no to autoplay video ads                                                                                            When did autoplay video ads become accepted practice?

Papers Need Entrepreneurial Space                                                                            Newspapers need to be more entrepreneurial going forward and experiment with new products in an effort to stave off competition from digital pureplays

Paywalls Vary But Get Results                                                                                                There are numerous paywall models being tried out at newspapers today, but a panel of newspaper executives speaking at the NAA’s mediaXchange conference say that most of them have been effective.

The Washington Post goes national by offering free digital access to readers of local newspapers  In 1980, The New York Times launched a daily national edition that, despite a significant upfront investment, turned into a position of strength; today, more than half of the Times’ print subscribers are outside New York. The Washington Post didn’t.

The unfaithful audience: How topics, devices, and urgency affect the way we get our news  A new study from the Media Insight Project examines how Americans’ news consumption jumps across platforms.

News Tribune looks beyond print to grow audience, revenue with 5 building blocks         The News Tribune honed the marketing message about its Web sites and mobile apps by focusing on customer service, acquisition and retention, content marketing, social media marketing, and multi-platform engagement.

Publishers unbind their customers by unbundling their content                                          Why not make life easier on your cherry-picking customers — and open up entirely new revenue streams?

Is Facebook Paper the Wake-up Call Publishers Need?                                                      There are no two ways about it — natively digital companies including Facebook, Amazon and Google have disrupted traditional journalism and the news media.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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