Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a report on What’s the return on investment for news video?
Why Publishers Should Care About Wearables, And How They Can Prepare Everyone is talking about wearable tech and Internet-connected or “smart” devices. And rightfully so. According to the research firm Canalys, the market is expected to triple in size next year alone based on mainstream consumer adoption.
Inside The New Yorker’s digital strategy The New Yorker, ambling at its own pace, is busy upping its digital game.
Launching a new paper in LA a bold move It is, as John Travolta says in Pulp Fiction, a bold statement.
Changes to Advance newspaper have ‘muddled’ its identity The constant changes have muddled The Ann Arbor News’s identity and, according to some residents, eroded its standing as the go-to source of news in the community.
Sun-Times kills comments The Chicago Sun-Times has temporarily eliminated story commenting on its website until it can develop a system that will “foster a productive discussion rather than an embarrassing mishmash of fringe ranting and ill-informed, shrill bomb-throwing,
Google Tests a Way to Follow You to the Mall Retailers have long struggled to determine whether online ads fuel sales in their bricks-and-mortar stores. Now, Google Inc. is testing a way to solve that puzzle.
Embrace the bold and diminish inch-by-inch change 10 years after the big flirtation with broadsheet-to-tabloid format change, news publishers have bigger challenges.
Newspaper reporter is no longer the worst job CareerCast is out with its latest best/worst jobs listings.
Read now, pay later: Is LaterPay the longed-for silver bullet? The debate over paywalls, freemium and online subscriptions continues to rage as publications try to find the best way to monetise their product.
Serious Newspaper Journalism Is Not Over In most hand-wringing debates about the future of newspapers, high-quality journalism is seen as doomed by the Internet.
Coupon clippers still a force to be reckoned with The vast majority of consumers (92%) continue to use coupons and many rely on their Sunday newspaper to deliver them.
Super-abundance of mobile advertising opportunities await media companies Consumers spend 26% of their media consumption time on mobile devices. Mobile advertising is poised to overtake print by 2015.
What’s the return on investment for news video? Columbia’s Tow Center has a new report out today on how publishers are actually dealing with video. Many newsrooms have made video a major focus and are pinning their hopes for revenue on the medium.
Pulitzer-winning newspapers aren’t immune to circulation losses Does that mean that newspapers might as well forget about quality as an economic strategy?
Why The Seattle Times lowered its paywall during the mudslide — but not completely The mudslide near Oso, Wash., on March 22 and its aftermath commanded national attention, but one local news organization was in position to own the story.